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This book uses rigorous mathematical analysis to advance opinion
dynamics models for social networks in three major directions.
First, a novel model is proposed to capture how a discrepancy
between an individual's private and expressed opinions can develop
due to social pressures that arise in group situations or through
extremists deliberately shaping public opinion. Detailed
theoretical analysis of the final opinion distribution is followed
by use of the model to study Asch's seminal experiments on
conformity, and the phenomenon of pluralistic ignorance. Second,
the DeGroot-Friedkin model for evolution of an individual's social
power (self-confidence) is developed in a number of directions. The
key result establishes that an individual's initial social power is
forgotten exponentially fast, even when the network changes over
time; eventually, an individual's social power depends only on the
(changing) network structure. Last, a model for the simultaneous
discussion of multiple logically interdependent topics is proposed.
To ensure that a consensus across the opinions of all individuals
is achieved, it turns out that the interpersonal interactions must
be weaker than an individual's introspective cognitive process for
establishing logical consistency among the topics. Otherwise, the
individual may experience cognitive overload and the opinion system
becomes unstable. Conclusions of interest to control engineers,
social scientists, and researchers from other relevant disciplines
are discussed throughout the thesis with support from both social
science and control literature.
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