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Achieving faster, better, cheaper, and more creative innovation
outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments,
$5,000, and 5 weeks. What is the best way for a company to
innovate? Advice recommending "innovation vacations" and the luxury
of failure may be wonderful for organizations with time to spend
and money to waste. The Innovator's Hypothesis addresses the
innovation priorities of companies that live in the real world of
limits. Michael Schrage advocates a cultural and strategic shift:
small teams, collaboratively-and competitively-crafting business
experiments that make top management sit up and take notice. He
introduces the 5x5 framework: giving diverse teams of five people
up to five days to come up with portfolios of five business
experiments costing no more than $5,000 each and taking no longer
than five weeks to run. Successful 5x5s, Schrage shows, make people
more effective innovators, and more effective innovators mean more
effective innovations.
How companies like Amazon and Netflix know what "you might also
like" the history, technology, business, and social impact of
online recommendation engines.Increasingly, our technologies are
giving us better, faster, smarter, and more personal advice than
our own families and best friends. Amazon already knows what kind
of books and household goods you like and is more than eager to
recommend more; YouTube and TikTok always have another video lined
up to show you; Netflix has crunched the numbers of your viewing
habits to suggest whole genres that you would enjoy. In this volume
in the MIT Press's Essential Knowledge series, innovation expert
Michael Schrage explains the origins, technologies, business
applications, and increasing societal impact of recommendation
engines, the systems that allow companies worldwide to know what
products, services, and experiences "you might also like." Schrage
offers a history of recommendation that reaches back to antiquity's
oracles and astrologers; recounts the academic origins and
commercial evolution of recommendation engines; explains how these
systems work, discussing key mathematical insights, including the
impact of machine learning and deep learning algorithms; and
highlights user experience design challenges. He offers brief but
incisive case studies of the digital music service Spotify;
ByteDance, the owner of TikTok; and the online personal stylist
Stitch Fix. Finally, Schrage considers the future of technological
recommenders: Will they leave us disappointed and dependent--or
will they help us discover the world and ourselves in novel and
serendipitous ways?
For organizations that care about innovation, individual creativity isn't enough anymore -- people need to be in creative, collaborative relationships. But without the knowledge and tools for building these relationships, innovation expert Michael Schrage argues, one will not be successful in the offices of today and even less so in the "virtual" offices of tomorrow. No More Teams gives readers the tools and techniques to go beyond the lazy cliches of "teamwork" to the practical benefits of collaboration. When Schrage studied the world's greatest collaborations -- including Wozniak and Jobs, Picasso and Braque, Watson and Crick -- he found that instead of relying on charisma, they all created "shared spaces" where they could play with their ideas. By effectively using technological tools available in most workplaces -- anything from a felt tip pen and a napkin to specialized computer software - -you can literally map your discussion as it is happening, making it possible to keep all the good ideas, cope with every objection, handle conflicts as they arise, and, ultimately, master the unknown.
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