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As news organizations adapt to a changing media landscape,
strategic learning is critical for organizations that want to
increase their audiences and maintain journalistic quality. News,
Improved: How America's Newsrooms Are Learning to Change shows how
leadership, goal-setting and staff development improve the culture
of the newsroom and the content of the news product-both key
drivers of audience appeal. Learn how American newsrooms are
becoming more adaptive and creative, fueled by continuous,
strategic training. News, Improved focuses on the lessons learned
from $10 million in training and research projects funded by the
John S. and James L. Knight Foundation, including Tomorrow's
Workforce, a partnership of major news corporations, more than 50
national journalism professional and mid-career teaching
organizations, and one of the nation's most prestigious schools of
journalism. The four-year project was conceived to show how
strategic investments in newsroom training and professional
development can improve the appeal and value of quality journalism.
It is based at the Medill School of Journalism at Northwestern
University. McLellan and Porter's work in newsrooms and their
interviews with hundreds of newsroom executives and working
journalists found that even in the newsrooms most committed to
professional development, training had little impact on the
content. It was often opportunistic and not aligned with goals. It
was, in short, non-strategic. News, Improved reports on how news
organizations are learning to change by setting clear editorial
goals and priorities, developing training at all levels to achieve
those goals, and using professional growth as a way to strengthen
readership.
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