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The Complete Business Speaker: How to Prepare and Deliver Effective
Business Presentations equips students with the knowledge, skills,
and mindset needed to successfully speak on behalf of an
enterprise. The text focuses on the real-world challenges
associated with business speaking and effectively prepares readers
to deliver speeches and presentations with savvy and confidence.
Readers learn the importance of tailoring a speech to key
audiences, as well as a company's unique goals and policies. The
text underscores how prepared remarks must be well-researched and
effective to make an impact on potential legislation, local
regulation, community relations, and business operations. Students
learn effective strategies for speech delivery, listening, and
interacting with audiences. Specific topics include best practices
for delivering bad news, how to handle hostile audiences,
addressing small groups, and whether or not the use of PowerPoint
slides will enhance a presentation. Throughout, real-life accounts
from a variety of business speakers illuminate the successes and
learning opportunities experienced by business professionals.
Providing students with a highly practical and focused perspective,
The Complete Business Speaker is well suited for courses in
business communication and public speaking.
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