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In recent years, the environmental, social and economic concerns
regarding laissez-faire retail decentralization policies have
resulted in an emergence of a global trend towards the provision of
wider choices of good quality public transport modes in suburban
areas. Existing research on transport choices to shopping areas
simply looks at travel time, travel cost or distance as a measure
of the 'deterrence' of getting to a retail outlet and has
concentrated on the attributes of the retail outlets, thus
neglecting the transport attributes. Based on a substantial study
incorporating both quantitative and qualitative research, this
engaging volume takes a more balanced view of both retail outlet
and transport attributes. It employs a multi-method, sequential
design to examine the many dimensions salient to how people
evaluate transport options for shopping purposes and unravels many
important issues in transport mode and retail destination choices.
In recent years, the environmental, social and economic concerns
regarding laissez-faire retail decentralization policies have
resulted in an emergence of a global trend towards the provision of
wider choices of good quality public transport modes in suburban
areas. Existing research on transport choices to shopping areas
simply looks at travel time, travel cost or distance as a measure
of the 'deterrence' of getting to a retail outlet and has
concentrated on the attributes of the retail outlets, thus
neglecting the transport attributes. Based on a substantial study
incorporating both quantitative and qualitative research, this
engaging volume takes a more balanced view of both retail outlet
and transport attributes. It employs a multi-method, sequential
design to examine the many dimensions salient to how people
evaluate transport options for shopping purposes and unravels many
important issues in transport mode and retail destination choices.
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