The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India's enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is 'new' about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India's current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

South Asian History has enjoyed a remarkable renaissance over the past thirty years. Its historians are not only producing new ways of thinking about the imperial impact and legacy on South Asia, but also helping to reshape the study of imperial history in general.
The essays in this collection address a number of these important developments, delineating not only the complicated interplay between imperial rulers and their subjects in India, but also illuminating the economic, political, environmental, social, cultural, ideological, and intellectual contexts which informed, and were in turn informed by, these interactions. Particular attention is paid to a cluster of binary oppositions that have hitherto framed South Asian history, namely colonizer/colonized, imperialism/nationalism, and modernity/tradition, and how new analytical frameworks are emerging which enable us to think beyond the constraints imposed by these binaries. Closer attention to regional dynamics as well as to wider global forces has enriched our understanding of the history of South Asia within a wider imperial matrix. Previous impressions of all-powerful imperialism, with the capacity to reshape all before it, for good or ill, are rejected in favour of a much more nuanced image of imperialism in India that acknowledges the impact as well as the intentions of colonialism, but within a much more complicated historical landscape where other processes are at work.

What distinguishes Persistence of Poverty from most other poverty studies is the way in which it conceptualises the problem. This volume offers a variety of alternative analytical perspectives and fresh insights into poverty that are key to addressing the problem. In looking at the day to day lived realities of the poor the volume points out that in order to understand poverty one must take into account the wider system of class and power relations in which it is rooted. This volume suggests that 'democracy in India may be as big a part of the problem as it is of the solution.'

The promotion of an enterprise culture and entrepreneurship in India in recent decades has had far-reaching implications beyond the economy, and transformed social and cultural attitudes and conduct. This book brings together pioneering research on the nature of India's enterprise culture, covering a range of different themes: workplace, education, religion, trade, films, media, youth identity, gender relations, class formation and urban politics. Based on extensive empirical and ethnographic research by the contributors, the book shows the myriad manifestations of enterprise culture and the making of the aspiring, enterprising-self in public culture, social practice, and personal lives, ranging from attempts to construct hegemonic ideas in public discourse, to appropriation by individuals and groups with unintended consequences, to forms of contested and contradictory expression. It discusses what is 'new' about enterprise culture and how it relates to pre-existing ideas, and goes on to look at the processes and mechanisms through which enterprise culture is becoming entrenched, as well as how it affects different classes and communities. The book highlights the social and political implications of enterprise culture and how it recasts family and interpersonal relationships as well as personal and collective identity. Illuminating one of the most important aspects of India's current economic and social transformation, this book is of interest to students and scholars of Asian Business, Sociology, Anthropology, Development Studies and Media and Cultural Studies.

Nandini Gooptu's magisterial history of the Indian urban poor represents a tour-de-force. By focusing on the role of the poor in caste, religious and national politics, the author demonstrates how they emerged as a major social factor in South Asia during the interwar period. The empirical material provides compelling insights into what it meant to be poor and how the impoverished dealt with their predicament. In this way, the book contributes to some of the most crucial debates on the nature of subaltern politics and consciousness.

Nandini Gooptu's magisterial 2001 history of the labouring poor in India represents a tour-de-force. By focusing on the role of the poor in caste, religious and nationalistic politics, and on their contribution to the urban economy, the author demonstrates how they emerged as a major social factor in South Asia during the interwar period. The empirical material, concentrated on Uttar Pradesh, provides compelling insights into what it meant to be poor in the urban environment: exploitation in the workplace, the problems of finding housing, police harassment, social and political exclusion by the elite. Approaching the history of early twentieth-century Indian politics from this perspective, the author takes issue with current interpretations of sectarian and nationalist politics which argue the salience of community identity and the irrelevance of class in political analysis. This book will interest those concerned with urban social history, ethnic and sectarian conflict, nationalism, and the politics of poverty, labour and class relations.

South Asian History has enjoyed a remarkable renaissance over the past thirty years. Its historians are not only producing new ways of thinking about the imperial impact and legacy on South Asia, but also helping to reshape the study of imperial history in general. The essays in this collection address a number of these important developments, delineating not only the complicated interplay between imperial rulers and their subjects in India, but also illuminating the economic, political, environmental, social, cultural, ideological, and intellectual contexts which informed, and were in turn informed by, these interactions. Particular attention is paid to a cluster of binary oppositions that have hitherto framed South Asian history, namely colonizer/colonized, imperialism/nationalism, and modernity/tradition, and how new analytical frameworks are emerging which enable us to think beyond the constraints imposed by these binaries. Closer attention to regional dynamics as well as to wider global forces has enriched our understanding of the history of South Asia within a wider imperial matrix. Previous impressions of all-powerful imperialism, with the capacity to reshape all before it, for good or ill, are rejected in favour of a much more nuanced image of imperialism in India that acknowledges the impact as well as the intentions of colonialism, but within a much more complicated historical landscape where other processes are at work.