For courses in experimental methods and research methods in the social and behavioral sciences This book presents an unintimidating look at the basics of research, describing how to collect and analyze data and providing thorough instruction on how to prepare and write research proposals and manuscripts. It covers the research process, problem selection, sampling and generalizability, and the measurement process, as well as the most common types of research models used in the social and behavioral sciences, including qualitative methods. The 10th edition explores the use of electronic sources for research with more information about conducting research and literature reviews online and includes new information on how social media can be used in a research context and places a strong emphasis on ethics. Information about the use of the 7th Edition of the Publication Manual of the American Psychological Association is contained in several chapters. A key update in this edition is the coverage of SPSS and Excel as tools of choice for data analysis.

For courses in Political and Social Statistics Using the popular SPSS software to de-mystify statistics Using SPSS for Windows and Macintosh guides students through basic SPSS techniques, using step-by-step descriptions and explaining in detail how to avoid common pitfalls in the study of statistics. Authors Samuel Green and Neil Salkind provide extensive substantive information about each statistical technique, including a brief discussion of the technique, examples of how the statistic is applied, a sample data set that can be analyzed with the statistic, a discussion of the analysis results, practice exercises, and more. The Eighth Edition has been updated for SPSS version 23 (Windows/Mac), and now offers added accessibility and increased problem solving. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.