For courses in experimental methods and research methods in the social and behavioral sciences This book presents an unintimidating look at the basics of research, describing how to collect and analyze data and providing thorough instruction on how to prepare and write research proposals and manuscripts. It covers the research process, problem selection, sampling and generalizability, and the measurement process, as well as the most common types of research models used in the social and behavioral sciences, including qualitative methods. The 10th edition explores the use of electronic sources for research with more information about conducting research and literature reviews online and includes new information on how social media can be used in a research context and places a strong emphasis on ethics. Information about the use of the 7th Edition of the Publication Manual of the American Psychological Association is contained in several chapters. A key update in this edition is the coverage of SPSS and Excel as tools of choice for data analysis.

Presents the basics of research in the social and behavioral sciences in an informative and student-friendly way. Salkind's Exploring Research, 8th edition makes research methods accessible for students. Exploring Research provides an introduction to research methods through a friendly, approachable writing style. Salkind describes how to collect and analyze data and provides thorough instruction on how to prepare and write a research proposal and manuscript. The text explores the use of electronic sources (the Internet) as a means to enhance research skills and includes discussions about scientific methods. The most common types of research models in the social and behavioral sciences are incorporated, including qualitative methods. Salkind covers the research process, problem selection, sampling and generalizability, as well as a discussion of the measurement process . Teaching & Learning Experience Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking - "What You'll Learn about in This Chapter" helps students organize and understand the material to be covered within the chapter. "Exercises" and "Test Yourself" sections challenge students think about and discuss chapter topics and improve their problem-solving skills. Resources in the text and online help students master the process of writing a research paper. Engage Students - Chapter objectives, chapter quizzes, Lab Manual, and eText within MySearchLab help to engage students in the material. Explore Research - Discussions of the research process, problem selection, sampling and generalizability, and the measurement process make research exploration accessible to students. A lab manual is included in MySearchLab to help engage students in the research process. Support Instructors - MyTest, PowerPoints, and an instructor's manual offer additional support for instructors. Note: MySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab with eText, please visit: www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab with eText (at no additional cost). VP: 9780205239924

For courses in Political and Social Statistics Using the popular SPSS software to de-mystify statistics Using SPSS for Windows and Macintosh guides students through basic SPSS techniques, using step-by-step descriptions and explaining in detail how to avoid common pitfalls in the study of statistics. Authors Samuel Green and Neil Salkind provide extensive substantive information about each statistical technique, including a brief discussion of the technique, examples of how the statistic is applied, a sample data set that can be analyzed with the statistic, a discussion of the analysis results, practice exercises, and more. The Eighth Edition has been updated for SPSS version 23 (Windows/Mac), and now offers added accessibility and increased problem solving. NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.