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Despite considerable work the answer to basic questions such as
'what are our ethics and our moral norms now?' 'Have they changed
since last year?', 'If so why?' remain surprisingly illusive. This
book argues that progress towards answering these questions is
possible through a grounded analytical account of the cultivation
of ethics and moral norms in social groups, in particular places
and times. Departing from the evolutionary theory of why we gain
value from pro-social behaviour, we argue that a coherent thread
exists for how we do so through evolved social capacities that are
united in the pursuit of a Positive Social Identity. Drawing on a
unique quantitative dataset from Sierra Leone this book offers a
theoretical framework and a preliminary guide to the systematic
quantitative analysis of ethics and moral norms and how these may
relate to the long term success of organisations. The results
directly challenge a 'one-size-fits-all', universal understanding
of both ethics and moral norms both within and between
organisations. The costs and challenges influencing the development
of ethics and moral norms and their ultimate conception of
pro-sociality vary dramatically according to situation. Nowhere is
this more starkly illustrated than between economically developed
and developing countries. In analysing the relationship between
agency and situation, the role of diversity, conflict, inefficiency
and failure to cooperate prove to be essential components of the
solution of social dilemmas on which Positive Social Identity
depends.
Despite considerable work the answer to basic questions such as
'what are our ethics and our moral norms now?' 'Have they changed
since last year?', 'If so why?' remain surprisingly illusive. This
book argues that progress towards answering these questions is
possible through a grounded analytical account of the cultivation
of ethics and moral norms in social groups, in particular places
and times. Departing from the evolutionary theory of why we gain
value from pro-social behaviour, we argue that a coherent thread
exists for how we do so through evolved social capacities that are
united in the pursuit of a Positive Social Identity. Drawing on a
unique quantitative dataset from Sierra Leone this book offers a
theoretical framework and a preliminary guide to the systematic
quantitative analysis of ethics and moral norms and how these may
relate to the long term success of organisations. The results
directly challenge a 'one-size-fits-all', universal understanding
of both ethics and moral norms both within and between
organisations. The costs and challenges influencing the development
of ethics and moral norms and their ultimate conception of
pro-sociality vary dramatically according to situation. Nowhere is
this more starkly illustrated than between economically developed
and developing countries. In analysing the relationship between
agency and situation, the role of diversity, conflict, inefficiency
and failure to cooperate prove to be essential components of the
solution of social dilemmas on which Positive Social Identity
depends.
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