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The secret to owning the right franchise business is no secret if
you understand what it takes to succeed. The single most important
factor is preparation. This book will help with your preparation.
Designed to help busy professionals understand and apply the
concepts and methodologies essential to accurate franchise
analysis, this workbook enables readers to test their knowledge and
comprehension of the tools and techniques described in the The
Franchise MBA before putting them to use in real world situations.
This informative study guide contains carefully constructed
exercises with detailed solutions, as well as specific learning
outcomes and franchise component overviews. Internationally
renowned franchise authority and author Nick Neonakis presents a
personal hands-on companion to the landmark book The Franchise MBA
- Mastering the Four Essential Steps to Owning a Franchise, which
has become a guide book for individuals, families, and businesses
around the world. The success of his principle-centered philosophy
of investigating franchise business is based upon his years of real
world franchise experience. Now, with The Franchise MBA Workbook,
you can further explore and understand this tried-and-true approach
to finding the perfect franchise through a wide range of thought
provoking exercises. With the same clarity and assurance Neonakis'
fans have come to appreciate, this individualized workbook helps
readers to fully internalize the 4 Steps approach to finding the
ideal franchise through private and thought-provoking exercises,
whether they have owned a franchise or not. This workbook offers
solutions to both personal and professional questions by promoting
and teaching emotional intelligence, integrity, financial honesty,
and goal setting. An engaging companion to the renowned classic,
The Franchise MBA Workbook will help readers set goals, understand
franchising, and create a path to self-sufficient independence.
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