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How do you sell British humour to a French audience? Could piracy
actually be good for the film business? Why are The Hobbit's
revolutionary technologies not mentioned in some adverts? Exploring
these questions and many more, Film Marketing into the Twenty-First
Century draws on insights from renowned film academics and leading
industry professionals to chart the evolution of modern film
marketing. The first part of the book focuses on geographical
considerations, showing how marketers have to adapt their
strategies locally as films travel across borders. The second
covers new marketing possibilities offered by the Internet, as
Vine, Facebook and other participative websites open new venues for
big distributors and independents alike. Straddling practical and
theoretical concerns and including case studies that take us from
Nollywood to Peru, this book provides an accessible introduction to
the key issues at stake for film marketing in a global era.
This volume explores and interrogates the shifts and changes in
both government and industry-based screen policies over the past 30
years. It covers a diverse range of film industries from different
parts of the world, along with the interrelationship between
different localities, policy regimes and technologies/media.
Featuring in-depth case studies and interviews with practitioners
and policy-makers, this book provides a timely overview of
government and industry's responses to the changing landscape of
the production, distribution, and consumption of screen media.
This volume explores and interrogates the shifts and changes in
both government and industry-based screen policies over the past 30
years. It covers a diverse range of film industries from different
parts of the world, along with the interrelationship between
different localities, policy regimes and technologies/media.
Featuring in-depth case studies and interviews with practitioners
and policy-makers, this book provides a timely overview of
government and industry's responses to the changing landscape of
the production, distribution, and consumption of screen media.
How do you sell British humour to a French audience? Could piracy
actually be good for the film business? Why are The Hobbit's
revolutionary technologies not mentioned in some adverts? Exploring
these questions and many more, Film Marketing into the Twenty-First
Century draws on insights from renowned film academics and leading
industry professionals to chart the evolution of modern film
marketing. The first part of the book focuses on geographical
considerations, showing how marketers have to adapt their
strategies locally as films travel across borders. The second
covers new marketing possibilities offered by the Internet, as
Vine, Facebook and other participative websites open new venues for
big distributors and independents alike. Straddling practical and
theoretical concerns and including case studies that take us from
Nollywood to Peru, this book provides an accessible introduction to
the key issues at stake for film marketing in a global era.
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