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Hollywood Films in North Africa and the Middle East - A History of Circulation (Paperback): Nolwenn Mingant Hollywood Films in North Africa and the Middle East - A History of Circulation (Paperback)
Nolwenn Mingant
R764 Discovery Miles 7 640 Ships in 12 - 19 working days
Hollywood Films in North Africa and the Middle East - A History of Circulation (Hardcover): Nolwenn Mingant Hollywood Films in North Africa and the Middle East - A History of Circulation (Hardcover)
Nolwenn Mingant
R1,967 Discovery Miles 19 670 Ships in 12 - 19 working days
Film Marketing into the Twenty-First Century (Paperback, 1st Ed. 2015): Nolwenn Mingant, Cecilia Tirtaine, Joel Augros Film Marketing into the Twenty-First Century (Paperback, 1st Ed. 2015)
Nolwenn Mingant, Cecilia Tirtaine, Joel Augros
R1,203 Discovery Miles 12 030 Ships in 12 - 19 working days

How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.

Reconceptualising Film Policies (Paperback): Nolwenn Mingant, Cecilia Tirtaine Reconceptualising Film Policies (Paperback)
Nolwenn Mingant, Cecilia Tirtaine
R1,507 Discovery Miles 15 070 Ships in 12 - 19 working days

This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry's responses to the changing landscape of the production, distribution, and consumption of screen media.

Reconceptualising Film Policies (Hardcover): Nolwenn Mingant, Cecilia Tirtaine Reconceptualising Film Policies (Hardcover)
Nolwenn Mingant, Cecilia Tirtaine
R4,942 Discovery Miles 49 420 Ships in 12 - 19 working days

This volume explores and interrogates the shifts and changes in both government and industry-based screen policies over the past 30 years. It covers a diverse range of film industries from different parts of the world, along with the interrelationship between different localities, policy regimes and technologies/media. Featuring in-depth case studies and interviews with practitioners and policy-makers, this book provides a timely overview of government and industry's responses to the changing landscape of the production, distribution, and consumption of screen media.

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