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The book features over 500 of the most iconic graphic designs from
the beginnings of mechanical reproduction to the present day.
Arranged in chronological order, the designs are accompanied by
texts and illustrated with a range of imagery – including rarely
seen historical, contextual and archival material – to shed light
on their origin and development.
The field of graphic design, as we know it today, has its roots in
two developments: the invention of the printing press in the
fifteenth century and the Industrial Revolution of the eighteenth
and nineteenth centuries, both of which contributed to the process
of graphic reproduction. Today, trade, commerce, communications and
culture continue to feed the need for graphic design, and
technological developments - most notably the computer - are
constantly broadening its possibilities. Of all the arts, graphic
design comes closest to our contemporary daily life, as we interact
with graphic design on an almost continuous basis. Five hundred
graphic designs created since the advent of mechanical
reproduction, are showcased in this archive - from the Gutenberg
Bible and Nuremberg Chronicles of the fifteenth century, to the
cutting edge magazines, posters and ephemera of today. It is the
authoritative selection of newspapers, magazines, advertisements,
typefaces, logos, corporate design, record and CD covers and moving
graphics from around the world, which have created a benchmark for
excellence and innovation. Compiled and researched by experts, and
illustrated with up to six images per entry, including rarely seen
historical and contextual material, The Phaidon Archive of Graphic
Design is the ultimate reference guide for the design professional
and enthusiast alike.
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