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THE ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)
Published in association with the UK and Ireland Chapter of the
Academy of International Business International Business: New
Challenges, New Forms, New perspectives provides in-depth and new
knowledge about some of the most recent challenges for
international businesses such as corporate social responsibility,
the phenomenon of outward foreign direct investment from China, and
the international growth of smaller firms, including international
new ventures. This volume also reflects on new perspectives in
international business by presenting the experience of successful
business experts in the field in managing large international
projects, the issues they face and the strategies they use to
tackle them.
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