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Kundenorientierung und Markthandlung (German, Hardcover, Reprint 2018 ed.): Michael D Johnson Kundenorientierung und Markthandlung (German, Hardcover, Reprint 2018 ed.)
Michael D Johnson; Translated by Almut Oetjen, Oliver De Byl, Hendrik Voss, Holger Wacker
R2,962 R2,310 Discovery Miles 23 100 Save R652 (22%)
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Diese Buch soll eine rigorose und gleichzeitig praktische Verstandnishilfe sein, die dazu dient, den Kunden am Markt besser zu begreifen. Durch die Integration von Analyse und Anwendung hilft das Buch sowohl Studenten als auch Praktikern bei der Fokussierung auf den Kunden und dabei, diese Orientierung zur Verbesserung betriebswirtschaftlicher Entscheidungen zu nutzen."

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