Primarily concerned with the organizational needs and objectives of a modern manufacturing firm, this book provides essential tools and techniques for achieving product excellence. Geared toward a modern consumer that is value-conscious and well educated, this guide proposes the adoption of sophisticated practices such as consumer-driven operational strategy, the utilization of unique skills, the encouragement of innovations within the firm, and the formulation of strategies for cost competitiveness in place of outmoded techniques. While the 21st century has proven to be a turbulent business milieu, this guide offers practical advice for fostering world-class manufacturing standards.