Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! * Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives * Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want * Scope out the competition find out who your competitors are and what it'll take to get your share of the market pie (and theirs) * Sort out your finances construct a value chain, examine your cash flow and calculate a sensible budget * Enter the Dragons' Den convince bankers, investors, venture capitalists and other funding sources your business is a good investment * Read the tea leaves learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: * Tips on developing a sure-fire business strategy * How to set realistic objectives * Forecasting and budgeting strategies * Keys to writing a motivational mission statement * How to decipher the latest consumer trends * Advice on building your brand and brand loyalty * Tips for seeing and seizing opportunities before the competition * Ways to adapt your plan to economic change Learn to: * Prepare a watertight business strategy * Assess the marketplace * Devise a sensible forecast and budget

Plan to succeed as an entrepreneur--we show you how Business Plans For Dummies can guide you, as a new or aspiring business owner, through the process of creating a comprehensive, accurate, and useful business plan. In fact, it is just as appropriate for an already up-and running firm that realizes it's now time for a full-bore check-up, to ensure the business is in tip-top shape to meet the challenges of the globalized, digitized, and constantly changing 21st Century. This edition of is fully updated, featuring the most recent practices in the business world. Let us walk you through each step of the planning process. You'll find everything you need in this one book, so you can finally stop googling, close all those browser tabs, and get organized and get going. Updates to this new revision include knowing how to pivot when your situation changes, recognizing the need for diversity and inclusion in the workplace, where to tap the latest funding sources, and how to plan for a digital strategy, market disruption, and environmental sustainability. You'll also learn how today's globalized marketplace influences your business--and how you can use social media to influence your customers right back. Learn the ins and out of creating a business plan that will actually work Set effective goals and objectives so your business can find success Wow investors with your knowledge of today's important business trends Map out your finances, marketing plan, and operational blueprint--then confidently get to work! Challenge the traditional framework by building a business plan that's workable in today's reality. Dummies is here to help.

Drinking alcohol can, in rare instances, provoke a temporary psychotic often violent reaction called pathological intoxication. Although it was medically identified in 1869, pathological intoxication has been an enigma to the law for over a century, primarily because the actual medical and psychiatric aspects of the concept have not been adequately explained before. But, as the authors of this volume point out, it is crucial for the defense attorney and the prosecutor to understand whether pathological or ordinary intoxication is involved in a particular case because pathological intoxication furnishes the basis of important and perhaps decisive defense strategies beyond those which derive from ordinary intoxication. This interdisciplinary study provides the first in-depth exploration of both the medical and psychiatric facts underlying the phenomenon of pathological intoxication and explores the suitability of various defense theories.

Written especially for practicing criminal defense lawyers, public defenders, prosecutors, and forensic psychiatrists, the volume begins by examining the clinical and experimental evidence of pathological intoxication. In subsequent chapters, the authors alert the attorney to the indications that a defendant should be examined for possible pathological intoxication and include hard-to-find medical sources of support for the concept to persuade courts and prosecutors of its legitimacy. A series of chapters thoroughly explores all the relevant legal defense strategies available in pathological intoxication cases including the defense of automatism, the law of insanity, involuntary intoxication, and diminished capacity and extreme mental and emotional disturbance. Throughout, the authors incorporate both domestic and foreign literature relating to pathological intoxication. The inclusion of ample case examples as well as a wealth of medical and psychiatric data make this book a major contribution to our understanding of both the phenomenon of pathological intoxication and its implications for legal defense strategy.