With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.

This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.

Folktales in India have been told, heard, read and celebrated for many centuries. In breaking new ground, Indian folktales have been reread and examined in the light of the Mother Earth discourse as it manifests in the lifeworlds of women, nature and language. The book introduces ecofeminist criticism and situates it within an innovative folktale t

Following the footsteps of the Masters of Carmel, Fr. Marie-Eugene opens up the paths of contemplation and holiness to all, in the midst of ordinary life. This is a classic for all interested in Carmelite spirituality.

This work throws light on the areas of space and time, nature and culture, spirit and matter in the folktales that nurture systemic thinking. It identifies and explores motifs and patterns in select folktales that promote interconnectedness, interdependence, holism, synthesis, and circular pattern of life and examines the ecological relevance of folktales in fostering a systematic view of life. The volume discusses why it is important to critically analyse alternative worldviews in order to find holistic solutions to contemporary global ecological issues. It sheds light upon Ecofemiotics as a discipline, a portmanteau of Ecofeminist Semiotics, and through a re-reading of folktales, it puts forward an innovative folktale typology which connects women with environment. The book discusses an ecofemiotics cyclical praxis at three levels, * Promoting theory to practice through the analysis of folktales as Gaia Care Narratives using the Ecofemiotic framework; * Enabling practice to theory, through a classroom experiment, observation, and inference; and * Envisioning theory to practice, through the identification of Gaia Care Principles and its multidisciplinary hands-on scope and function to create avenues towards ecological balance and sustainable living. Inspired by the hearts that tell stories of love, care, nurture, and the Earth, this nuanced work will be of interest to students and researchers of literature and literary theory, sociology, social anthropology, gender studies and women's studies, feminism, development studies, environment, and folklore studies.

Folktales in India have been told, heard, read and celebrated for many centuries. In breaking new ground, Indian folktales have been reread and examined in the light of the Mother Earth discourse as it manifests in the lifeworlds of women, nature and language. The book introduces ecofeminist criticism and situates it within an innovative folktale typology to connect women and environment through folklore. The book proposes an innovative paradigm inspired by the beehive to analyze motifs, relationships, concerns, worldviews and consciousness of indigenous women and men who live close to nature as well as other socially marginalized groups. In the current global context fraught with challenges for ecology and hopes for sustainable development, this book with its interdisciplinary approach will interest scholars and researchers of literature, environmental studies, gender studies and cultural anthropology.

This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.

What would you do if you were kidnapped by someone in your own family, and then forced to live like a slave, in spite of the royal blood running through your veins? Despite that, you manage to fall in love with your captor's first in command? A love that is strictly forbidden, not to just her captor but to others as well. Chaka Annyah Donna-Vox happens to be the person this story is about. Her story will grip you, and put you in the thoughts of this strong-willed woman and members of her family. A family that will not give up on her, even when the situation appears hopeless. A family with troubles of their own. This is the first section of an on-going series. It's purpose is to introduce the reader to the characters and their personalities, as well as to the love story that drives the main character.

In the first section, we read with interest, horror and fascination about how our heroine fought for her love and about her family's struggle for her freedom. We have seen relationships develop and deepen as others come crashing down in a blaze of mutinous rage. Let's now return to the Funziee Universe, where our heroine, Chaka Donna-Vox, will continue her fight against injustice, her family and her oblique life in general. And how her family struggles to support her in spite of her opposition, and support themselves in spite of their own oppositions as well. In this section, our characters traverse away from The Zone, en route to a nebula shrouded structure known as the Blue Chariot. During their journey, our main characters find themselves trying to adjust to life outside the chase and inside freedom. For a few, their tenure aboard the Midnite Star will end just short of its destination. We will also learn, via the captain-of-Lucifer's point of view, the fate of the mutinous crew of Lucifer. The relationships between the characters become even more complicated, and the actions of a few put tremendous strains on certain relationships; strains that could easily jeopardize the frail peace of the Funziee Universe. So, come on along and see what the future holds for these brave souls. Some questions will be answered, but ultimately new questions will arise.

You can think any thought - feed your brain - use it
You can be emotional. You can be mental. Just don't lose your mind. You can think whatever you want to think. No one can tell you what to think. You don't even tell yourself what to think. It just happens! Occupy your mind. Your mind is private territory. No one can invade your head. Your brain is a private mechanism. No one can enter, unless you allow them in. Your brain can be emotional. Your brain can be mental. Your thoughts are a private party. No one can release your thoughts but you.

Is Santa Claus or Jesus Christ A Fantasy?
JESUS AND SANTA AT THE MALL!
A KING WRAPPED IN SWADDLING CLOTHES!
WHAT IS SANTAMAS?
LEGALIZE CHRISTMAS WITHOUT A SANTA CLAUS!
IF IT DONT BLEND, WE MUST DEFEND OUR LORD and SAVIOR...
JESUS IS NOT ON TRIAL HERE, HE HAS ALREADY BEEN TRIED.

Following the footsteps of the Masters of Carmel, Fr. Marie-Eugene opens up the paths of contemplation and holiness to all, in the midst of ordinary life. This is a classic for all interested in Carmelite spirituality.