With the ever-increasing pressure and rivalry in the global business environment, businesses must develop sustainable practices that set them apart from the competition. Innovation and creativity are critical aspects of business that must be implemented in all areas for companies to not only survive but thrive. Embracing Business Sustainability Through Innovation and Creativity in the Service Sector provides comprehensive research about sustainable business through innovation and creativity in the service sector and aims to contribute to the knowledge of various sustainable business practices. Covering key topics such as tourism, hospitality, wealth creation, and entrepreneurship, this premier reference source is ideal for business owners, managers, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Reciprocity has been critical in the philosophy and social sciences of the 20th century. Over the last seven decades, several countries settled by European powers have become autonomous, and returning has become a challenge. Consequently, writing on reciprocity as a central theme requires time and implies a deep dedication to the community. There is a need to explore the factors and policies behind the study agendas and secret philosophies before and after European involvement. Reciprocity and Its Practice in Social Research aims to open the controlled consciousness of self as a human being and then as a scholar to the community via the methodological lens. It analyzes reciprocity from the Greek tradition to Medeabale Arab to the early colonial or pre-colonial period. It specifically addresses the benefit of social research on the community and seeks ways to revolutionize and improve current research and academic processes. Covering topics such as the philosophy of science, indigenous science, and Western metaphysics, this book is an essential resource for anthropologists, philosophers, sociologists, university faculty and administration, students of higher education, librarians, researchers, and academicians.