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Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.): Patricia Sandmeier Customer Integration in Industrial Innovation Projects 2008 (Paperback, 2008 ed.)
Patricia Sandmeier; Foreword by Oliver Gassmann
R1,508 Discovery Miles 15 080
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Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities in the product innovation process and the innovativeness of the resulting new products.

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