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In the past few years, the financial industry has undergone dynamic
structural changes that have deeply affected the sales process.
Bruised by market volatility, today's consumer is skeptical and
demands more for less. A business needs fresh approaches to sell in
today's tough marketplace.
Here are the 22 Keys that can help any financial professional
make more money, work less, and maximize his potential. Industry
leaders James Benson and Paul Karasik combine their personal
experience with the shared wisdom of the masters. Each key contains
proven, actionable sales guidelines, including: The four primary
fears that could destroy a sale--and how to help prospects overcome
themThe nine most effective strategic approaches to "target
marketing" successFive guidelines for qualifying prospects more
effectivelySixty-five ways to snap a sales slumpTen ways to get
clients to say yesFour simple steps to generate new business with
current clientsFive guidelines for overcoming objectionsSix sample
scripts to make closing ratios soar
Whether a company has been in business for years or is just
beginning, each key will unlock a new door on the path to sales
success.
"We looked like a cup of human fruit cocktail dumped onto the top
of the house, each piece different but all out of the same can."
So begins a book unlike any other, half comics and half text,
about a family that lives with autism -- and the strange life that
is ordinary to them.
The oldest son, David, recites Superman episodes as he walks
around the living room. A late-night family poker game spirals into
a fog-driven duel. A thug from an old black-and-white rerun crawls
out of the television. A housekeeper transforms into an avenging
angel. A broken plate signals a terrible change in the family that
none of them can prevent...until it's too late.
This groundbreaking work was excerpted in "The New York Times" for
its ability to honestly, eloquently, and respectfully set forth
what life is like with autism in the family. What sets "The Ride
Together" apart is its combination of imagination and realism --
its vision of a family's inner world -- with David at the center.
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