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The Modern Spain Sourcebook - A Cultural History from 1600 to the Present (Hardcover): Aurora G. Morcillo, Maria Asuncion... The Modern Spain Sourcebook - A Cultural History from 1600 to the Present (Hardcover)
Aurora G. Morcillo, Maria Asuncion Gomez, Paula De La Cruz-Fernandez, Jose Manuel Morcillo-Gomez
R2,990 Discovery Miles 29 900 Ships in 12 - 17 working days

Incorporating a wide range of visual and translated written sources, The Modern Spain Sourcebook documents Spain's history from the Enlightenment to the present. The book is thematically arranged and includes six key primary sources on ten significant areas of Spanish history, including the arts, work, education, religion, politics, sexuality and empire. As well as the book's overarching introduction, there are theme-specific introductions and vital historical context sections provided for the sources that are presented. There are also useful suggested analytical questions and helpful web link lists included throughout. The Modern Spain Sourcebook covers political and economic history, but moves beyond this to provide a more complete picture of Spanish history through the sources selected with gender history, social history and cultural history coming to the fore. This is a crucial text containing a vital trove of primary material for all students of Spain and its history.

Gendered Capitalism - Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Paperback): Paula De La... Gendered Capitalism - Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Paperback)
Paula De La Cruz-Fernandez
R1,175 Discovery Miles 11 750 Ships in 12 - 17 working days

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 is a history of the gendered corporation, a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company's operations around the world. In contrast to production-driven and culture-neutral analyses of the multinational enterprise, this book focuses on both the supply and the demand side to argue that consumers and the cultural worlds of those-mainly women-using the sewing machine for personal purposes or for the market shaped corporate organization. This book is a global history of Singer, but it also focuses on the cases of Spain and Mexico to highlight nations where the sewing machine multinational never established manufacturing operations. Casa Singer was a mostly profitable and a long-term selling and marketing operation in both countries. Gendered Capitalism demonstrates that local Spanish and Mexican agents, both men and women, developed and expanded Singer's selling system to the extent that the multinational company was seen as domestic, both in the location sense, and because of its focus on the private sphere of the home. By bringing the cases of Spain and Mexico, and the cultural, everyday realm of practices related to sewing and embroidery that the sewing machine was part of, to the center of the study of international business, Gendered Capitalism further reveals the layers of complexities and multitudes that conform the history of global capitalism. This book will be of interest to readers and scholars in the fields of business history, economic cultural history, management studies, international business, women's history, gender studies, and the history of technology.

Gendered Capitalism - Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Hardcover): Paula De La... Gendered Capitalism - Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Hardcover)
Paula De La Cruz-Fernandez
R3,883 Discovery Miles 38 830 Ships in 12 - 17 working days

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 is a history of the gendered corporation, a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery, being gender-specific, shaped the US-headquartered Singer Sewing Machine Company's operations around the world. In contrast to production-driven and culture-neutral analyses of the multinational enterprise, this book focuses on both the supply and the demand side to argue that consumers and the cultural worlds of those-mainly women-using the sewing machine for personal purposes or for the market shaped corporate organization. This book is a global history of Singer, but it also focuses on the cases of Spain and Mexico to highlight nations where the sewing machine multinational never established manufacturing operations. Casa Singer was a mostly profitable and a long-term selling and marketing operation in both countries. Gendered Capitalism demonstrates that local Spanish and Mexican agents, both men and women, developed and expanded Singer's selling system to the extent that the multinational company was seen as domestic, both in the location sense, and because of its focus on the private sphere of the home. By bringing the cases of Spain and Mexico, and the cultural, everyday realm of practices related to sewing and embroidery that the sewing machine was part of, to the center of the study of international business, Gendered Capitalism further reveals the layers of complexities and multitudes that conform the history of global capitalism. This book will be of interest to readers and scholars in the fields of business history, economic cultural history, management studies, international business, women's history, gender studies, and the history of technology.

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