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The Harvey House Cookbook - Memories of Dining Along the Santa Fe Railroad (Paperback): George H Foster, Peter C. Weiglin The Harvey House Cookbook - Memories of Dining Along the Santa Fe Railroad (Paperback)
George H Foster, Peter C. Weiglin
R527 Discovery Miles 5 270 Ships in 12 - 19 working days

In the 1870s, people traveling west of the Mississippi were still venturing into the wild. Loud, smoke-belching trains might have cut across the rough terrain, but harsh weather, rigid seats, and short breaks for bad food in the middle of nowhere showed the West was by no means won. Entrepreneur Fred Harvey had an eye for such problems and a nerve for the impossible. In 1876, he began establishing high-quality dining rooms along the Santa Fe Railroad, and his Harvey Houses helped change the entire picture of the American West. Recapture the spirit of the first western railway excursions with The Harvey House Cookbook. Its 200-plus vintage recipes, numerous period photos, and fascinating stories will take readers back to one of America's legendary experiences in the Old West.

Survival Math for Marketers (Paperback): Peter C. Weiglin Survival Math for Marketers (Paperback)
Peter C. Weiglin
R1,963 Discovery Miles 19 630 Ships in 10 - 15 working days

Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world.

This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each.

Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math.

About the Author

Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension.


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