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This eclectic history of unusual crowd behavior describes a rich
assortment of mass phenomena ranging from the amusing and quirky to
the shocking and deplorable. What do fads, crazes, manias, urban
legends, moral panics, riots, stampedes, and other mass expressions
of emotion have in common? By creating a typology of such behavior,
past and present, the authors show how common extraordinary group
reactions to fear or excitement are. And they offer insights into
how these sometimes dangerous mob responses can be avoided. We may
not be surprised to read about the peculiarities of the European
Middle Ages, when superstition was commonplace: like the meowing
nuns of France, "tarantism" (a dancing mania) in Italy, or the
malicious anti-Semitic poison-well scares. But similar phenomena
show up in our own era. Examples include the social-networking
hysteria of 2012, which resulted in uncontrollable twitching by
teenage girls in Leroy, NY; the "phantom bus terrorist" of 2004 in
Vancouver, Canada; and the itching outbreak of 2000 in South
Africa. Vivid, detailed, and thoroughly researched, this is a
fascinating overview of collective human behavior in its many
unusual forms.
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