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Though best known for aircraft and aerospace technology, Boeing has
invested significant time and money in the construction and
promotion of its corporate culture. Boeing's leaders, in keeping
with the standard of traditional American social norms, began to
promote a workplace culture of a white, heterosexual family model
in the 1930s in an attempt to provide a sense of stability for
their labor force during a series of enormous political, social,
and economic disruptions. For both managers and workers, the
construction of a masculine culture solved problems that
technological innovation and profit could not. For managers it
offered a way to govern employees and check the power of unions.
For male employees, it offered a sense of stability that higher
wages and the uncertainties of the airline market could not. For
scholar Polly Reed Myers, Boeing's corporate culture offers a case
study for understanding how labor and the workplace have evolved
over the course of the twentieth century and into the present day
amid the rise of neoliberal capitalism, globalization, and women's
rights. Capitalist Family Values places the stories of Boeing's
women at the center of the company's history, illuminating the
policy shifts and economic changes, global events and modern
controversies that have defined policy and workplace culture at
Boeing. Using archival documents that include company newspapers,
interviews, and historic court cases, Capitalist Family Values
illustrates the changing concepts of corporate culture and the
rhetoric of a "workplace family" in connection with economic,
political, and social changes, providing insight into the
operations of one of America's most powerful and influential firms.
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