Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

Praise for The Credible Company

"Every CEO in the land should read this book and act on the prescriptions offered to help employees find greater meaning in their work. And surprise--by doing so they will make their workplaces more productive and honest."
--Milton Moskowitz

coauthor, Fortune magazine's annual survey of "The 100 Best Companies to Work For"

"Understanding the 'power shift' of the American workplace as defined by Roger D'Aprix will give every executive and communicator a significant and important advantage in coping with a whole set of new rules that few understand. Read this book."
--Robert L. Dilenschneider

founder and principal, The Dilenschneider Group

"The prescriptions in this book are universally applicable, and for professional communicators and leaders of the twenty-first century, they provide a deep understanding of their emerging roles. Gripping, relevant, and meaningful--in this book, every sentence counts."
--Dr. Rajeev Kumar

senior consultant, Tata Management Training Centre, The Tata Group, India

"Roger D'Aprix is the godfather of internal communication. He has championed the need to change how organizations engage with their people, and in this book he highlights with perceptiveness, passion, and practicality what needs to be done and how to do it."
--Bill Quirke

managing director, Synopsis Communication Consulting, London