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This text provides an integrated treatment of financial and
operating strategies to exchange rate variability. The book
analyzes theory and evidence on strategies for firms in handling
exchange rate variability. The choice of price setting currency,
when and how to adjust prices, the limitations of hedging and
segmentation of national markets are some of the issues analyzed.
The book investigates the impact of EMU. The non-technical
presentation also makes it well suited to MBA students,
practitioners or researchers who want an accessible synthesis of
research in this area of economic theory and practice.
The first book to provide an integrated treatment of financial and
operating strategies to exchange rate variability. The choice of
price-setting currency, when and how to adjust prices, the
limitations of hedging and segmentation of national markets are
some of the issues analyzed. The book investigates the impact of
EMU.
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