How did die become kick the bucket, underwear become unmentionables, and having an affair become hiking the Appalachian trail? Originally used to avoid blasphemy, honor taboos, and make nice, euphemisms have become embedded in the fabric of our language. EUPHEMANIA traces the origins of euphemisms from a tool of the church to a form of gentility to today's instrument of commercial, political, and postmodern doublespeak.
As much social commentary as a book for word lovers, EUPHEMANIA is a lively and thought-provoking look at the power of words and our power over them.

Successful word-coinages - those that stay in currency for a good long time - tend to conceal their beginnings. We take them at face value and rarely when and where they were first minted. Engaging, illuminating, and authoritative, Ralph Keyes's The Hidden History of Coined Words explores the etymological underworld of terms and expressions and uncovers plenty of hidden gems. He also finds some fascinating patterns, such as that successful neologisms are as likely to be created by chance as by design. A remarkable number of new words were coined whimsically, originally intended to troll or taunt. Knickers, for example, resulted from a hoax; big bang from an insult. Casual wisecracking produced software, crowdsource, and blog. More than a few resulted from happy accidents, such as typos, mistranslations, and mishearing (bigly and buttonhole), or from being taken entirely out of context (robotics). Neologizers (a Thomas Jefferson coinage) include not just scholars and writers but cartoonists, columnists, children's book authors. Wimp originated with a book series, as did goop, and nerd from a book by Dr. Seuss. Coinages are often contested, controversy swirling around such terms as gonzo, mojo, and booty call. Keyes considers all contenders, while also leading us through the fray between new word partisans, and those who resist them strenuously. He concludes with advice about how to make your own successful coinage. The Hidden History of Coined Words will appeal not just to word mavens but history buffs, trivia contesters, and anyone who loves the immersive power of language.

Katherine Anne Porter called courage "the first essential" for a writer. "I have to talk myself into bravery with every sentence," agreed Cynthia Ozick, "sometimes every syllable." E. B. White said he admired anyone who "has the guts to write anything at all."An author who has taught writing for more than thirty years, Ralph Keyes assures readers that anxiety is felt by writers at every level and can be harnessed to produce honest and disciplined work., Keyes offers specifics on how to make the best use of writers' workshops and conferences and how to handle criticism of works in progress; he also exposes the most common "false fear busters" (needing new equipment, a better setting, a new agent). Throughout, he includes the comments of many accomplished writers--Pat Conroy, Amy Tan, Rita Dove, Isabel Allende, and others--on how they transcended their own anxieties to produce great works.

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Today's eighteen-year-olds may not know who Mrs. Robinson is, the size of a breadbox, or why "going postal" refers to a major uproar. Such "retroterms" are words or phrases whose origin lies in our past. "I Love It When You Talk Retro" discusses these verbal fossils that linger in our national conversation long after the topic they refer to has galloped into the sunset. That could be a person (Charles Ponzi), product (Edsel), radio show ("Gang Busters"), or ad slogan ("Cha-ching!"). How many realize that "cooties" was World War I slang for lice, or that "doofus "came from the comic strip "Popeye"?

Ralph Keyes takes us on an illuminating and engaging tour through what he calls "retrotalk." This journey along the highways of history and byways of culture" "is an invaluable handbook for anyone who's ever wondered about an obscure word or phrase, "I wonder where that came from?" Ralph Keyes's book answers that question. Repeatedly. And is a lot of fun to read. """

In The Innovation Paradox, Richard Farson and Ralph Keyes argue that failure has its upside, success its downside. Both are steps toward achievement, and the two extremes are not as distinct as we imagine. In today's business economy, it's not success or failure -- it's success and failure that lead to genuine innovation. History's great innovators, from Thomas Edison and Charles Kettering to Bill Gates and Jack Welch, saw failure as an important stepping-stone -- and with this groundbreaking book, you too can learn how to become more failure tolerant, more risk friendly, and therefore more innovative. Today's most prominent businesspeople agree that The Innovation Paradox has the formula for failure and success down to a science,

Make no mistake: If you're looking to reinvent yourself, your ideas, or your business model, this book is your sure-fire way to start.

Our language is full of hundreds of quotations that are often cited but seldom confirmed. Ralph Keyes's "The Quote Verifier "considers not only classic misquotes such as "Nice guys finish last," and "Play it again, Sam," but more surprising ones such as "Ain't I a woman?" and "Golf is a good walk spoiled," as well as the origins of popular sayings such as "The opera ain't over till the fat lady sings," "No one washes a rented car," and "Make my day."
Keyes's in-depth research routinely confounds widespread assumptions about who said what, where, and when. Organized in easy-to-access dictionary form, "The Quote Verifier" also contains special sections highlighting commonly misquoted people and genres, such as Yogi Berra and Oscar Wilde, famous last words, and misremembered movie lines.
An invaluable resource for not just those with a professional need to quote accurately, but anyone at all who is interested in the roots of words and phrases, "The Quote Verifier" is not only a fascinating piece of literary sleuthing," "but also a great read.