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Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
Online business has been growing progressively and has become the
major business platform within the past two decades. The internet
bulldozed the development of new business models and innovations
that substantially changed the way businesses run today. This led
to a growth of advanced technologies used in online business such
as data analytics, machine learning, and artificial intelligence.
With higher internet connectivity and the exponential growth of
mobile devices, shopping processes and behaviors were significantly
affected as people are consistently connected online. Consumers can
easily gain helpful product information and retail competitor
information in myriad online channels. This led to a profound
effect on businesses where they began to invest in new technologies
and business practices that aim to align with the effects of
globalization. Given the rapid technology advancements, both
businesses and customers are presently experiencing an exponential
upsurge in the implementation of new business processes and models.
Impact of Globalization and Advanced Technologies on Online
Business Models explores the ever-changing field of running an
online busines and presents the current issues and challenges in
online business triggered by global shifts in the online
environment and technological changes. The chapters draw from a
wide range of technologies used in today's digital marketplace as
well as recent development and empirical researches on online
consumer behavior. As such, this book aims to contribute new
dimensions in managing advancements in online business triggered by
global and technology transformation. This book is ideal for
executives, managers, IT consultants, practitioners, researchers,
academicians, and students interested in globalization and the new
technologies affecting online business models.
Through the growing penetration of new technologies, online
consumers can now share and collaborate amongst themselves while
shopping online. As they receive information about products from
media exposure and their collaboration with other consumers, it is
critical for businesses to understand the social impact and
influence of social and mobile commerce and how it can affect
consumer habits. Strategies and Tools for Managing Connected
Consumers provides emerging research exploring the techniques and
impacts of new technologies deployed in today's digital marketplace
as well as recent development and empirical research on consumer
behavior. Featuring coverage on a broad range of topics such as
social computing, virtual communities, and consumer management,
this book is ideally designed for professionals, researchers,
business managers, and students who want to improve their
understanding of new strategies for conducting online business in
networked environments.
Through the growing penetration of new technologies, online
consumers can now share and collaborate amongst themselves while
shopping online. As they receive information about products from
media exposure and their collaboration with other consumers, it is
critical for businesses to understand the social impact and
influence of social and mobile commerce and how it can affect
consumer habits. Strategies and Tools for Managing Connected
Consumers provides emerging research exploring the techniques and
impacts of new technologies deployed in today's digital marketplace
as well as recent development and empirical research on consumer
behavior. Featuring coverage on a broad range of topics such as
social computing, virtual communities, and consumer management,
this book is ideally designed for professionals, researchers,
business managers, and students who want to improve their
understanding of new strategies for conducting online business in
networked environments.
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