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"Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."
For years Richard Lederer has entertained fans of the English
language with his keen insights, commonsense advice, and witty
patter. Now Lederer and Richard Dowis take readers on another
journey through our most "wiggy" of languages. How many times have
we all heard the word "viable" used in company meetings? The
authors show us how "viable" was at one time extracted from medical
books, where it is actually defined as "capable of living," and
placed into our consumer marketplace. Then there is confusion
between "lay" and "lie," which the authors clear up once and for
all. These and dozens fo delightful examples make this book pure
pleasure for language buffs, writers, and teachers.
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