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Based on the authors Robert Johnson and Douglas Bate's thirty-two
years of experience consulting to major organizations, The Power of
Strategy Innovation contains tools and tricks to help companies
excel in dynamic markets and provide groundbreaking products and
services. You'll learn how to apply innovative thinking to your
company's business model to bridge the gap between strategy and
product development; how to remain flexible, future-oriented, and
responsive to market changes and your clients' changing needs; and
how to create a perpetual flow of viable new business
opportunities. The authors refer to this as "innovation" rather
than "strategic planning," but the truth is somewhere in-between:
through a proven five-phase discovery process --for staging,
aligning, exploring, creating, and mapping--strategic innovation
will become a company-wide competency. The book's latest edition,
updated in 2013, includes a new preface and epilogue describing the
emergence of enterprise innovation and its impact on both
companies' day-to-day planning and focuses on the future.
Informative interviews with corporate leaders dispersed throughout
the book provide further insight into different industries and the
ways they have committed to taking a more innovative approach. To
that end, through these shared methodologies, The Power of Strategy
Innovation will forever transform the way you do business--and help
you rise to become a leader in your industry.
The field of olfactory research and chemical communication is in
the early stages of revolutionary change, and many aspects of this
revolution are reflected in the chapters in this book. Thus, it
should serve admirably as an up-to-date reference. First, a wide
range of vertebrate groups and species are represented. Second,
there are excellent reviews of specific topics and theoretical
approaches to communication by odors, including chapters on signal
specialization and evolution in mammals, the evolution of hormonal
pheromones in fish, alarm pheromones in fish, chemical repellents,
the chemical signals involved in endocrine responses in mice, and
the controversy over human pheromones. Third, there are exciting
new findings presented in numerous specific topic areas, such as
the chemis try of pheromones in a wide range of species
(salamanders to elephants), the chemistry of proteins that control
the release of pheromones, the molecular biology and physiology of
detection, coding and response to odor signals, the effects of
experience on sensitivity to odors, the role of genes of the immune
system in odor production and in human mate choice, the function
and perception of scent over-marks, the recognition of individuals
and kin by odors, the influence of odors on predator-prey
interactions, and the use of odors to help control pests. This book
is an offshoot of the Eighth International Symposium on Chemical
Sig nals in Vertebrates, held at Cornell University in Ithaca, New
York, July 20-25, 1997, hosted and organized by Bob Johnston."
The field of olfactory research and chemical communication is in
the early stages of revolutionary change, and many aspects of this
revolution are reflected in the chapters in this book. Thus, it
should serve admirably as an up-to-date reference. First, a wide
range of vertebrate groups and species are represented. Second,
there are excellent reviews of specific topics and theoretical
approaches to communication by odors, including chapters on signal
specialization and evolution in mammals, the evolution of hormonal
pheromones in fish, alarm pheromones in fish, chemical repellents,
the chemical signals involved in endocrine responses in mice, and
the controversy over human pheromones. Third, there are exciting
new findings presented in numerous specific topic areas, such as
the chemis try of pheromones in a wide range of species
(salamanders to elephants), the chemistry of proteins that control
the release of pheromones, the molecular biology and physiology of
detection, coding and response to odor signals, the effects of
experience on sensitivity to odors, the role of genes of the immune
system in odor production and in human mate choice, the function
and perception of scent over-marks, the recognition of individuals
and kin by odors, the influence of odors on predator-prey
interactions, and the use of odors to help control pests. This book
is an offshoot of the Eighth International Symposium on Chemical
Sig nals in Vertebrates, held at Cornell University in Ithaca, New
York, July 20-25, 1997, hosted and organized by Bob Johnston.
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