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Economic activity imposes increasing costs on the global environment. The lack of progress being made in environmental management is often not as much a question of economics, technology or even of interest, as it is of perception, assumptions and how one approaches problems. Green Logic seeks to highlight the key questions regarding entrepreneurship and sustainability in terms of motivation, government intervention and ethics. Written by the highly regarded author of Managing World Economic Change, this important and accessible new book aims to examine how "Green Logic" works, how it differs from other logics and how green thinking can be targeted in order to create environmentally responsible businesses in an era of rapid change. Key questions addressed in depth include:What are the minimal ethical principles to guide environmental living and working? What motives and obstacles characterise ecopreneurship? What principles of creativity and entrepreneurship can be used as tools? In short, what does it really take to motivate entrepreneurs to design and start up green businesses? Green Logic is suitable for both business and academic audiences and significantly pushes forward the debate on environmental responsibility.
An engaging look at the road to a sustained economic recovery The global finance system can be regulated to prevent massive credit fraud, tame capitalism, confront the sovereign debt crisis, and move towards investing in the real economy and full employment. "Obamanomics," and American reinvention can lead to a sustained economic recovery but only together with major domestic, European, and global monetary reforms in cooperation with emerging nations. For decades, the U.S. dollar has served as the world's reserve currency. But after the global market meltdown and the resulting massive stimulus spending meant to keep the Great Recession from becoming an even Greater Depression, confidence in America's ability to make good on its growing debt is at all-time lows. "In Brave New World Economy: Global Finance Threatens Our Future," Wilhelm Hankel and Robert Isaak--two extremely controversial, yet highly respected experts on international economics and management--describe how "Obamanomics," the Euro crisis, and shift of economic growth from the West to emerging economies, if handled properly, can lead to true economic stability and job creation.Highlights America's 'Great Bluff' bail-out strategy to cope with the crisis and the reforms Obamanomics must make to bring about sustainable job recoveryDescribes the risks and rewards of borrowing from future generations--in the United States, Europe, and the developing world--to save the current generationDetails how money became separated from government control and why the interbanking credit system threatens western nations with bankruptcy, undermining pensions, and the human right to workPoints out why nation-states need to go back to helping themselves and not rely on the false promises of regional integration and globalizationShows how legalizing underground labor will create more jobs How we arrived at this economic crossroads isn't as important as the decision as to which path to take. "The Brave New World Economy" points us in the right direction.
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