The Old City of Jerusalem, small and densely populated, is a complex microcosm of Israeli society. It is a multilingual community characterized by unequal power relations between the speakers of the two official languages of Israel - Arabs and Jews. The authors begin with a sociolinguistic sketch of the Old City in the present day. They then provide a historical background to their field study, discussing Jewish multilingualism from the period of the Second Temple until modern times, the sociolinguistics of Jerusalem one hundred years ago, and the recent revival and spread of Hebrew. They go on to develop a model of the rules of language choice which arises from their analysis of language use in street signs, and which they then apply to language use in the market place. In the final chapters they examine language learning and language spread in their social context. The authors demonstrate that, because of the close association between language use and social structure, the study of language use in a multilingual society is at the same time both a powerful and a delicate method of studying the dynamics of group interactions.

This book describes the ways in which politicians, church officials, generals, and other leaders try to influence our use of language. Using many examples, Professor Cooper argues that language planning is never attempted for its own sake, but rather for the attainment of nonlinguistic ends. Examples discussed include the revival of Hebrew as a spoken language, feminist campaigns to eliminate sexist bias in language, adult literacy campaigns, the plain language movement, efforts to distinguish American from British spelling, the American bilingual education movement, the creation of writing systems for unwritten languages, and campaigns to rid languages of foreign terms. This is the first book to define the field of language planning and relate it to other aspects of social planning and to social change.

This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization. Many examples are discussed, including the revival of Hebrew as a spoken language, feminist campaigns to eliminate sexist bias in language, adult literacy campaigns, the plain language movement, efforts to distinguish American from British spelling, the American bilingual education movement, the creation of writing systems for unwritten languages, and campaigns to rid languages of foreign terms. Language Planning and Social Change is the first book to define the field of language planning and relate it to other aspects of social planning and to social change. The book is accessible and presupposes no special background in linguistics, sociology or political science. It will appeal to applied linguists and to those sociologists, economists and political scientists with an interest in language.

This book reviews several tips that will assist leaders to create and sustain positive work environments, thus driving high staff and customer satisfaction. Retaining employees, especially top talent is a competitive advantage. These insights will enable leaders to inspire themselves and others to achieve optimum results and become an employer of choice.

En este libro se describen las formas en que los politicos, los dirigentes religiosos, los lideres de movimientos nacionalistas y otros agentes tratan de influir sobre nuestro uso de la lengua. El Profesor Cooper sostiene que la planificacion linguistica nunca es un fin en si misma, sino que se lleva a cabo para lograr fines no linguisticos como la integracion nacional, el control politico, el desarrollo economico, la creacion de nuevas elites o el mantenimiento de las existentes, la pacificacion de grupos minoritarios y la movilizacion de masas. Se examinan muchos ejemplos, como las campanas feministas encaminadas a erradicar el uso sexista del idioma, las campanas de alfabetizacion de adultos, la tendencia hacia la educacion bilingue en los Estados Unidos, la creacion de sistemas de escritura para idiomas no escritos y las campanas encaminadas a depurar el idioma de terminos extranjeros. El libro es de lectura muy accesible. Interesara a los estudiosos de la linguistica aplicada, la sociologia y las ciencias politicas, asi como a todos aquellos que se preocupan por el idioma.