Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

This series [pushes] the boundaries of knowledge and [develops] new trends in approach and understanding. ENGLISH HISTORICAL REVIEW Of necessity, historians of the late Middle Ages have to rely on an eclectic mix of sources, ranging from the few remaining medieval buildings, monuments, illuminated manuscripts and miscellaneous artefacts, to a substantial but often uncatalogued body of documentary material, much of it born of the medieval administrator's penchant for record keeping. Exploring this evidence requires skills in lateral thinking and interpretation - qualities which are manifested in this volume. Employing the copious legal records kept by the English Crown, one essay reveals the thinking behind exceptions to pardons sold by successive kings, while another, using clerical taxation returns, adds colour to contemporary criticism of friars for betraying their vows of poverty. Case studies of the registers of two hospitals, one in London the other in Canterbury, lead to insights into the relations of their administrators with civic and spiritual authorities. A textual dissection of the epilogues in William Caxton's early printed works focuses on the universal desire for commemoration. Other essays about royal livery collars and the English coinage are nourished by material remains, and where contemporary records fail to survive, as in the listing of burials in parish churches, notes kept by sixteenth-century heralds and antiquaries provide clues for novel identifications. The book-ends are exemplars of the historian's craft: the one, taking as its starting point the will of Ralph, Lord Cromwell, explores in forensic detail how his executors coped with their enormous task in a time of civil war; the other,by examining research into the economy of fifteenth-century England undertaken since the 1880s, provides an over-view which scholars of the period will find invaluable. Contributors: Martin Allen, Christopher Dyer, David Harry, Susanne Jenks, Maureen Jurkowski, Simon Payling, Euan Roger, Christian Steer, Sheila Sweetinburgh, Matthew Ward.

This collection brings together an exciting group of established and emerging scholars to consider the history of feminist film theory and new developments in the field and in film culture itself. Opening the field up to urgent questions and covering such topics as new experimental film, the digital image, consumerism, activism, and pornography, Feminisms will be essential reading for scholars of both film and feminism.

Imagine if you could make effective progress with no clear plan or destination in view, achieve excellence without sacrificing creativity, and invest passion even as you apply reason and intelligence. Artistry Unleashed is about working and living at the edge of what you know and beyond. Surprise, uncertainty, ambiguity, intensity, and change are all disruptive forces that we often avoid or fear. Yet they are the essential origin of both creativity and great performance. Learn how artistry, when allowed to escape studio walls, can motivate painters, CEOs, athletes, scientists, chefs, and you to achieve these powerful capabilities. Artistry Unleashed provides original and practical tools to transform what we think about artistry's role in professions, in organizations, in education, and, most importantly, in everyday life.

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences. This collection features Rotman magazine's best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders. Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design - whether it be of a new business plan, a user experience, a health care system, or an economic policy. Together, the articles in this collection will help managers to thrive and prepare for future challenges. Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.