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Campaigns that Shook the World provides the inside story on a
selection of the greatest campaigns of the last four decades, while
narrating the development of the PR and communications business.
The book provides the definitive case studies of nine campaigns -
political, corporate and entertainment - from the 1970s to the
present day. It explains their strategies and tactics, looks at the
imagery and icons they created and interviews the powerful,
flamboyant personalities who crafted and executed these seminal
projects. The book examines Thatcherism, New Labour, Britain's
royal family, the Rolling Stones, David Beckham, the London 2012
Olympics, Product (RED), Obama for America and Dove's Campaign for
Real Beauty. In addition, Campaigns that Shook the World: -
contains exclusive interviews with campaign gurus such as Alastair
Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell -
investigates the relationship between communication techniques, the
media and evolving public opinion, using real-world examples -
features campaigns by Saatchi & Saatchi, Edelman, Bell
Pottinger, Ogilvy, Freuds and other well-known marketing
consultancies Campaigns that Shook the World grapples with PR's
uneasy place at the nexus of politics and celebrity, holding the
best campaigns up to scrutiny and showcasing just how powerful PR
can be as an instrument of change. It contains insights from Alan
Edwards, Paddy Harverson and many others.
This series [pushes] the boundaries of knowledge and [develops] new
trends in approach and understanding. ENGLISH HISTORICAL REVIEW Of
necessity, historians of the late Middle Ages have to rely on an
eclectic mix of sources, ranging from the few remaining medieval
buildings, monuments, illuminated manuscripts and miscellaneous
artefacts, to a substantial but often uncatalogued body of
documentary material, much of it born of the medieval
administrator's penchant for record keeping. Exploring this
evidence requires skills in lateral thinking and interpretation -
qualities which are manifested in this volume. Employing the
copious legal records kept by the English Crown, one essay reveals
the thinking behind exceptions to pardons sold by successive kings,
while another, using clerical taxation returns, adds colour to
contemporary criticism of friars for betraying their vows of
poverty. Case studies of the registers of two hospitals, one in
London the other in Canterbury, lead to insights into the relations
of their administrators with civic and spiritual authorities. A
textual dissection of the epilogues in William Caxton's early
printed works focuses on the universal desire for commemoration.
Other essays about royal livery collars and the English coinage are
nourished by material remains, and where contemporary records fail
to survive, as in the listing of burials in parish churches, notes
kept by sixteenth-century heralds and antiquaries provide clues for
novel identifications. The book-ends are exemplars of the
historian's craft: the one, taking as its starting point the will
of Ralph, Lord Cromwell, explores in forensic detail how his
executors coped with their enormous task in a time of civil war;
the other,by examining research into the economy of
fifteenth-century England undertaken since the 1880s, provides an
over-view which scholars of the period will find invaluable.
Contributors: Martin Allen, Christopher Dyer, David Harry, Susanne
Jenks, Maureen Jurkowski, Simon Payling, Euan Roger, Christian
Steer, Sheila Sweetinburgh, Matthew Ward.
This collection brings together an exciting group of established
and emerging scholars to consider the history of feminist film
theory and new developments in the field and in film culture
itself. Opening the field up to urgent questions and covering such
topics as new experimental film, the digital image, consumerism,
activism, and pornography, Feminisms will be essential reading for
scholars of both film and feminism.
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Jean Barois
Roger Martin du Gard
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R792
Discovery Miles 7 920
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Out of stock
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Imagine if you could make effective progress with no clear plan or
destination in view, achieve excellence without sacrificing
creativity, and invest passion even as you apply reason and
intelligence. Artistry Unleashed is about working and living at the
edge of what you know and beyond. Surprise, uncertainty, ambiguity,
intensity, and change are all disruptive forces that we often avoid
or fear. Yet they are the essential origin of both creativity and
great performance. Learn how artistry, when allowed to escape
studio walls, can motivate painters, CEOs, athletes, scientists,
chefs, and you to achieve these powerful capabilities. Artistry
Unleashed provides original and practical tools to transform what
we think about artistry's role in professions, in organizations, in
education, and, most importantly, in everyday life.
Over the past decade, the Rotman School of Management and its
award-winning publication, Rotman magazine, have proved to be
leaders in the emerging field of design thinking. Employing methods
and strategies from the design world to approach business
challenges, design thinking can be embraced at every level of an
organization to help build innovative products and systems, and to
enhance customer experiences. This collection features Rotman
magazine's best articles on design thinking and business design.
Insights are drawn from the people on the frontlines of bringing
design into modern organizations, as well as from the leading
academics who are teaching design thinking to a new generation of
global leaders. Rotman on Design is divided into three sections,
each of which features an all-new introduction by a prominent
thought leader. The selections cover a variety of practical topics,
focusing on why design methodologies are so important today and how
they can be introduced into organizations that have never before
considered design thinking. They also illustrate the particular
skills that promote great design - whether it be of a new business
plan, a user experience, a health care system, or an economic
policy. Together, the articles in this collection will help
managers to thrive and prepare for future challenges. Anyone who is
interested in fostering creativity and innovation in their
organization will benefit from this engaging book.
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City Moon (Paperback)
David Ohle; Introduction by Roger Martin
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R557
R500
Discovery Miles 5 000
Save R57 (10%)
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Out of stock
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Locrine (Paperback)
William Shakespeare, Roger Martin Tudor
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R282
Discovery Miles 2 820
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Out of stock
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