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Rede als Fuhrungsinstrument - Wirtschaftsrhetorik fur Manager - ein Leitfaden (German, Paperback, 2008 ed.): Vazrik Bazil,... Rede als Fuhrungsinstrument - Wirtschaftsrhetorik fur Manager - ein Leitfaden (German, Paperback, 2008 ed.)
Vazrik Bazil, Roland Woeller
R1,471 Discovery Miles 14 710
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Reden sind das am meisten vom Vorstand selbst eingesetzte PR-Instrument unter allen anderen Instrumenten und das einzige Instrument, das von Fuhrungskraften personlich eingesetzt und direkt benutzt wird.
Das Buch zeigt, dass es praktisch und strategisch sinnvoll ist, unabhangig von Anlassen, grundsatzliche Leitlinien fur Reden zu erarbeiten, damit diese auch das Selbstverstandnis des Unternehmens widerspiegeln und so dessen Ruf verbessern."

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