This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.

This is a unique book from four world leaders in reputation research, providing cutting edge thinking about how organisations can improve. It covers dealing with the media, crisis management, the use of logos and other aspects of corporate identity, but it also argues the case for reputation management as a way of managing the long-term strategy of an organization. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and harmonizing what both value about the organization.

The book is a vital, up to date resource for specialists in Corporate Communication, Public Relations, Marketing, HRM, and Business Strategy as well as for all senior management.

Related link: www.routledge.com/textbooks/041528743X

As seen in Grazia, the Guardian, and more... Recognised as one of the most beloved fruits of the Black diaspora, Plantain holds profound value within the cultures and communities it is part of. Compiled for the first time in one vibrant volume, A Quick Ting On: Plantain is an infectious cultural insight into the versatile fruit. Discover its contested historical origins, its multilingual etymology, the biochemistry that sets Plantain apart from regular bananas and, yes, the War of Pronunciation... Is it Plan-tain or Plan-tin? Containing recipes from across the African continent, the Caribbean, Latin America and South Asia, author Rui Da Silva paints an astonishing international history of Plantain - celebrating food within Black households across the globe as an intimate marker of identity and culture. From recent developments in farming practices to the effects of food gentrification on working-class Afro-Caribbean communities, Rui also explores the politics behind Plantain. Inflation, Fairtrade, and climate change all have a part to play in the ongoing journey of this coveted fruit. Unifying stories of innovation, hardship and, above all, love, A Quick Ting On: Plantain is a delicious ode to the intersection of food, culture and humanity.