The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula. Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors examine whether CSR holds equal value for both businesses and nonprofit organizations, and explore what happens when businesses fail to meet their larger social responsibilities. They also investigate potential consequences and the possibility that firms might do both good and harm while pursuing CSR initiatives. The conceptual and empirical insights found in this Handbook make it a useful resource for practitioners and an invaluable supplement to marketing curricula. Contributors: L. M. Aksoy, K. L. Becker-Olsen, E. Bigne, C.L. Bowen, D. L. Cassill, C. Corus, R. Curras-Perez, M. e. Drumright, A. Ekpo, L. Ferrell, O.C. Ferrell, F. Guzman, G. R. Henderson, R.P. Hill, Y. A. Komarova, G. R. Laczniak, R. Langan, D.R. Lehmann, S. Lopez, D. M. Martin, K. D. Martin, J. G. Mikeska, P. E. Murphy, J. L. Ozanne, M. Pirson, F.F. Quinn, J. M. Rapp, H. Ryu, J. Sawayda. J. Schouten, N. C. Smith, C. R. Taylor, D.M. Thorne, H. Weijo, Z. Yvaire

Settle in for five startling tales of uncanny suspense and disquieting romance-including an In Death story featuring Lieutenant Eve Dallas from #1 New York Times bestselling author J. D. Robb. Eve and Rourke return to investigate the murders of a series of luckless indigents-and the strange connection to a brilliant young surgeon in J. D. Robb's "Chaos in Death." In Mary Blayney's "Her Greatest Pleasure," a shopkeeper's solitude is complicated by a magic coin, a daring rogue, and dreams of her late husband, who whispers but one word...wish. A lonely woman and a hotline psychic turn their astonishing connection to the other side into an unexpected romance in Patricia Gaffney's "Dear One." The shattered soul of an angry spirit imprisoned in a Scottish manor house could be a young widow's only salvation in Ruth Ryan Langan's "The Unforgiven." And in Mary Kay McComas's "His Brother's Keeper," a young ghost eases his brother's pain and guilt by inviting him into the dreams of an imaginative author of children's books.

Four New York Times bestselling authors breach the boundaries of time and reality in these paranormal tales of suspense, intrigue, and out-of-this world passion... Futuristic lieutenant Eve Dallas ends up in a supernatural showdown with a seductive vampire criminal in J. D. Robb's "Eternity in Death." In Mary Blayney's "Amy and the Earl's Amazing Adventure," an ancient coin whisks an American woman and a modern-day earl into the past-and into each other's arms. When a city girl visits a Scottish castle in Ruth Ryan Langan's "Timeless," she is thrust into a romance with a mighty Highland laird. And Mary Kay McComas gives an unhappy wife a magic-carpet ride into an alternate reality to show her the grass isn't always greener in "On the Fringe."

Five twists on classic fairy tales from five mesmerizing authors-including "Taken in Death," a Lieutenant Eve Dallas story from #1 New York Times bestselling author J. D. Robb. Once upon a time, in a world far removed from the days when fairy tales were new, five bestselling authors spin versions that take the classic stories into a new dimension. You'll recognize Hansel and Gretel, Cinderella, Sleeping Beauty, and other enduring characters, but they'll exist in realms beyond your imagination, where the familiar is transformed into the extraordinary and otherworldly. Find happily ever after with... MIRROR, MIRROR

J.D. Robb's "Missing in Death" investigates a female tourist's disappearance during a ferry ride. Detective Eve Dallas wonders...if she didn't jump, and she's not on board, then where in the world is she?
In Patricia Gaffney's "The Dog Days of Laurie Summer," a woman awakens to a familiar yet unsettling world.
In Mary Blayney's "Lost in Paradise," a man locked in an island fortress finds hope for freedom in an enigmatic nurse.
And Ruth Ryan Langan's "Legacy" belongs to a young woman who unearths a family secret buried on the grounds of a magnificent but imposing Irish castle.

#1 "NEW YORK TIMES" BESTSELLING AUTHOR Nora Roberts writing as J.D. Robb headlines a hot new anthology of paranormal romance.
FEATURING A NEW EVE DALLAS NOVELLA.
J.D. Robb plunges Lieutenant Eve Dallas into the violent aftermath of a ritualistic murder.
Mary Blayney, investigates a deception that has kept two lovers apart for years.
Ruth Ryan Langan brings a lost man out of a storm to face a breathtaking twist of fate.
And Mary Kay McComas follows a mother, her son, and a wizard lost through the threads of time.

#1 New York Times bestselling author Nora Roberts presents four romantic stories of impossible dreams come true... In Nora Roberts's "In Dreams," a beautiful young woman is drawn to a castle in the forests of Ireland and becomes the link to a stranger's past-and the curse that has trapped him forever in the eternity of his own dreams. In Jill Gregory's "The Sorcerer's Daughter," the fate of a captive wizard depends on his lovely daughter-and the intentions of a spellcast adventurer who dreams of a priceless treasure, and a love that could be the greatest reward of all. In Ruth Ryan Langan's "The Enchantment," two strangers seek refuge in an abandoned estate on a storm-swept night-only to discover that their most elusive dreams of romance are as enchanted, and as real, as true love itself. In Marianne Willman's "The Bridge of Sighs," an American art appraiser becomes haunted by dreams of a lonely young girl while visiting Venice-a vision that illuminates a tragic past, and a future of endless love.

Romance and magic meet by the light of the moon in this collection of Celtic tales from #1 New York Times bestselling author Nora Roberts and New York Times bestselling authors Jill Gregory, Ruth Ryan Langan, and Marianne Willman. From mysterious warriors to evil sorceresses, from full moon cravings to moon witch spells, these enchanting tales of love and legend, magic and mystery are as menacing and alluring as the moon itself...

Featuring a Lieutenant Eve Dallas novella, this collection of paranormal romance stories from five New York Times bestselling authors will take you to a realm where suspense, desire, and love have no bounds... In J. D. Robb's "Possession in Death," Lieutenant Eve Dallas has always sought justice for the dead, but now, a victim will seek her own vengeance-through Eve. In Mary Blayney's "The Other Side of the Coin," an earl and his countess struggle to understand one another, until they spend a day in each other's shoes-and bodies. In Patricia Gaffney's "The Dancing Ghost," a woman hires a spirit investigator to prove her ancestral home is haunted, but they end up debunking the mystery of love. In Ruth Ryan Langan's "Almost Heaven," a couple who dies in a car accident struggler to stay in their daughter's life to save her from the wrong man. And in Mary Kay McComas's "Never Too Late to Love," a practical woman is faced with the most impractical ghosts, who can't rest in peace until they find what they have lost.

Four all-new stories of romance, passion, and magic... "Ever After" by Nora Roberts
"Catch a Falling Star" by Jill Gregory
"The Curse of Castle Clough" by Ruth Ryan Langan
"Starry, Starry Night" by Marianne Willman