Aims to describe and explain how organizations like football clubs operate, highlighting the best practices within profit driven corporations, which can be adopted by football clubs to operate in a better manner. What are the dynamics of different leagues and other contexts in which football can learn from business? What can business learn from football? And how can business implement these practices? This volume articulates a basic framework using the differences between football in Sweden and in England. It aims at presenting models which are easily applicable in the working place and defines playing styles on the pitch and thought styles in the board room. The author bases his text on his own experience from many years of teaching and consultancy work.

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.