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Predictive Technology in Social Media (Hardcover): Cristina Fernandez-Rovira, Santiago Giraldo-Luque Predictive Technology in Social Media (Hardcover)
Cristina Fernandez-Rovira, Santiago Giraldo-Luque
R4,476 Discovery Miles 44 760
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Explores how social media defines consumer behaviour. Discovers how social media works to keep the user always on. Reviews why social media can shape a more extreme political and cultural ideology in users. Studies how social media algorithms can shape a predictable and homogeneous culture. Develops critical and multidisciplinary thinking about the impact of social media in shaping a predictable society.

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