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This unique card game lets you test how type savvy you are! For
everyone who wants to get to know fonts a little better, what
better way than to go on a date? Struggling to decide between Arial
and Times New Roman for your CV? Can't tell the difference between
Brush Script and Bodoni? Understand type in a totally new way with
this fun new game. The attractive gift box includes a booklet
explaining type psychology and provides suggestions for four games
to play. Fifty cards feature different fonts to choose from: make
your selection, then turn over to find out what the type you're
attracted to says about the type of character you are!
Discover the incredible power of fonts - how they influence your
decisions, alter your perceptions, stir your emotions and change
how you understand the world. Graphic designer Sarah Hyndman shares
her infectious enthusiasm for fonts in this visually inspiring,
beautifully designed, immersive and interactive study, including
quizzes, tests and case-studies. 'A fascinating insight into how
type can influence our feelings, our senses, and even our taste' --
Professor Charles Spence, University of Oxford 'Most books about
fonts are written for designers - Sarah brings the power of fonts
to everyone' -- Patrick Burgoyne, Editor of Creative Review 'This
book is an inspiration' -- ***** Reader review 'Ground-breaking' --
***** Reader review 'Beautiful and fun! A fantastic read' -- *****
Reader review 'Love this book! Couldn't put it down and read it
from cover to cover' -- ***** Reader review 'A really interesting
and insightful book' -- ***** Reader review
*********************************************************************************************************
We all constantly interact with type in almost every aspect of our
lives. But how do fonts affect what we read and influence the
choices we make? This book opens up the science and the art behind
how fonts influence you. It explains why certain fonts or styles
evoke particular experiences and associations. Fonts have different
personalities that can create trust, mistrust, give you confidence,
make things seem easier to do or make a product taste better.
They're hidden in plain sight, they trigger memories, associations
and multisensory experiences in your imagination. * Fonts can alter
the meanings of words right before your very eyes. * See what
personalities fonts have, and what they reveal about YOUR
personality. * Explore how you respond to fonts emotionally and can
make fonts work for your message. * Be amazed that a font has the
power to alter the taste of your food. This book is a must-read for
anyone interested in typography and graphic design professionally
but also a fascinating insight for anyone interested in giving
words impact or anyone wanting to know more about how type can be
used to influence us.
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