This book examines the representation of blackness on television at the height of the southern civil rights movement and again in the aftermath of the Reagan-Bush years. In the process, it looks carefully at how television's ideological projects with respect to race have supported or conflicted with the industry's incentive to maximize profits or consolidate power.

Sasha Torres examines the complex relations between the television industry and the civil rights movement as a knot of overlapping interests. She argues that television coverage of the civil rights movement during 1955-1965 encouraged viewers to identify "with" black protestors and "against" white police, including such infamous villains as Birmingham's Bull Connor and Selma's Jim Clark. Torres then argues that television of the 1990s encouraged viewers to identify "with" police "against" putatively criminal blacks, even in its dramatizations of police brutality.

Torres's pioneering analysis makes distinctive contributions to its fields. It challenges television scholars to consider the historical centrality of race to the constitution of the medium's genres, visual conventions, and industrial structures. And it displaces the analytical focus on stereotypes that has hamstrung assessments of television's depiction of African Americans, concentrating instead on the ways in which African Americans and their political collectives have actively shaped that depiction to advance civil rights causes. This book also challenges African American studies to pay closer and better attention to television's ongoing role in the organization and disorganization of U.S. racial politics.

Recent media events like the confirmation hearings for Clarence Thomas, the beating of Rodney King and its aftermath, and the murder trial of O.J. Simpson have trained our collective eye on the televised spectacle of race. Living Color combines media studies, cultural studies, and critical race theory to investigate the representation of race on American TV. Ranging across television genres, historical periods, and racial formations, Living Color-as it positions race as a key element of television's cultural influence-moves the discussion out of a black-and-white binary and illustrates how class, gender, and sexuality interact with images of race. In addition to essays on representations of "Oriental" performers and African Americans in the early years of television, this collection also examines how the celebrity of the late MTV star Pedro Zamora countered racist and homophobic discourses; reveals how news coverage on drug use shifted from the white middle-class cocaine user in the early 1980s to the black "crack mother" of the 1990s; and takes on TV coverage of the Rodney King beating and the subsequent unrest in Los Angeles. Other essays consider O.J. Simpson's murder trial, comparing television's treatment of Simpson to that of Michael Jackson, Magic Johnson, Michael Jordan, and Clarence Thomas and look at the racism directed at Asian Americans by the recurring "Dancing Itos" on Jay Leno's Tonight Show.