In searching for answers as to why young people differ vastly from their parents and grandparents when it comes to turning out the vote, A New Engagement challenges the conventional wisdom that today's youth is plagued by a severe case of political apathy. In order to understand the current
nature of citizen engagement, it is critical to separate political from civic engagement. Using the results from an original set of surveys and the authors' own primary research, they conclude that while older citizens participate by voting, young people engage by volunteering and being active in
their communities.

In searching for answers as to why young people differ vastly from their parents and grandparents when it comes to turning out the vote, A New Engagement challenges the conventional wisdom that today's youth is plagued by a severe case of political apathy. In order to understand the current nature of citizen engagement, it is critical to separate political from civic engagement. Using the results from an original set of surveys and the authors' own primary research, they conclude that while older citizens participate by voting, young people engage by volunteering and being active in their communities.

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.

In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.

In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.