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Sheer lack of thrift has caused more financial failures than
anything else. How many men there are to-day who might have become
wealthy had they only known how to save money During the course of
their careers they have earned large sums, but these have slipped
from their fingers from day to day. They had the natural gift of
making money, just as their successful rivals, but they lacked the
quality of permanent success-which is thrift. -from "Money-Making
and Money-Saving" The United States in the late 1910s was a nation
reeling economically from the cost of fighting World War I, a cost
that was ultimately borne-according to Simon William Straus,
president of the American Society for Thrift-through a prudent
parsimony. Here, he entreats the nation not to forget this vital
lesson of the war, and to begin a new battle against the "crime of
wastefulness." No mere matter of simply saving money, thrift is,
Straus explains, the strength of character to spend wisely and with
a thought toward the future, toward conserving natural resources,
and toward freedom from the shackles of mindless
consumerism-Straus' wise and sensible philosophy positions thrift
as a necessary cornerstone of morality and patriotism. As startling
relevant today as it was in 1920, when Straus laid out his plan for
a frugal America, this is a book to make us reconsider, as
individuals and as a nation, our financial strategies and
priorities.
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