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Digital media histories are part of a global network, and South
Asia is a key nexus in shaping the trajectory of digital media in
the twenty-first century. Digital platforms like Facebook,
WhatsApp, and others are deeply embedded in the daily lives of
millions of people around the world, shaping how people engage with
others as kin, as citizens, and as consumers. Moving away from
Anglo-American and strictly national frameworks, the essays in this
book explore the intersections of local, national, regional, and
global forces that shape contemporary digital culture(s) in regions
like South Asia: the rise of digital and mobile media technologies,
the ongoing transformation of established media industries, and
emergent forms of digital media practice and use that are
reconfiguring sociocultural, political, and economic terrains
across the Indian subcontinent. From massive state-driven digital
identity projects and YouTube censorship to Tinder and dating
culture, from Twitter and primetime television to Facebook and
political rumors, Global Digital Cultures focuses on enduring
concerns of representation, identity, and power while grappling
with algorithmic curation and data-driven processes of production,
circulation, and consumption.
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