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a. The book draws attention to the professional awareness challenge
of the urban planning discipline. While the profession has been in
existence for more than a century, many children, youth, and the
general population are not aware of it, those who engage in it, how
one can become an urban planner, and their economic prospects. b.
The book will also provide practical strategies to confront the
enrollment challenge in urban planning schools by drawing attention
to the contribution of Design and Planning Language Programs in
raising awareness about the profession and how it contributes to
attracting students to urban planning programs. c. It will provide
Urban Planning Departments and Schools with practical strategies in
designing and implementing initiatives to raise awareness about the
urban planning professions as well as use it as a way to attract
potential students. d. The book will have contributions from all
across the world—North America, South America, Europe, Oceania,
Asia, and Africa. This will provide cross- and co-learning
opportunities to help address the professional awareness challenge
globally and on the various continents.
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