Two leading entrepreneurs destroy common myths- and misconceptions- about business start-ups

In Never Bet the Farm, Anthony Iaquinto and Stephen Spinelli turn much of the so-called expert advice for entrepreneurs on its head. The authors- both highly successful entrepreneurs- refute the idea that there is an ideal entrepreneurial " type, " and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event. If budding capitalists learn to prepare for the worst, they can better take advantage of good fortune, especially when luck and planning point to success. Outlining 15 key principles for every smart start-up, this book provides the antidote for unrealistic expectations and defeatism.

Anthony Iaquinto (Tokyo, Japan) has started three businesses, including a language school and two restaurants. Previously a professor at Nanzan University, he helped found an MBA program, based on the American MBA model, at Tokyo' s Aoyama Gakuin University. Stephen Spinelli Jr. (Boston, MA) is cofounder of Jiffy Lube International. He is currently Vice Provost at Babson College and holds the John H. Muller Jr. Chair in Entrepreneurship. He is also Director of the Arthur M. Blank Center for Entrepreneurship.

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way - through text, case studies, and hands-on exercises - to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan

With any endeavor, good planning is the key to good results--especially in the launch of a new business or product. "Business Plans That Work" gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur's guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You'll learn how to: Determine what to include in each plan, why, and for whom Secure the capital you need to get the project off the ground Assess opportunities and risks involved in your project Avoid common pitfalls that cost money, time, and effort

With "Business Plans That Work," you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.