Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success. The authors propose a practical marketing navigation system to help all businesses ensure their plan identifies the implementation risks and remains on course to deliver its targets. The book is packed with examples from organizations of every size, from both manufacturing and service sectors, and from around the world. They show the variety of challenges experienced and the lessons we can all learn about how those challenges were overcome. They demonstrate: * tried-and-tested ideas from other professions that you can import and adapt easily for your implementation purposes * how you can use your existing marketing skills in new ways to sell your plan internally * a simple but powerful tool that you can use to help ensure your plan is always on course and on schedule. It will become your steering wheel and GPS for the journey ahead. The book will be essential reading for marketing managers and strategists, trainers and anyone doing executive courses in the field. For professionals and students alike it will help the process of developing your thinking from marketing management to full scale marketing strategy implementation.

In the waning summer days, a lake appears almost overnight in the middle of Los Angeles. Out of fear and love, a young single mother commits a desperate act: convinced that the lake means to take her small son from her, she determines to stop it and becomes the lake's Dominatrix-Oracle, "the Queen of the Zed Night." Acclaimed by many critics as Steve Erickson's greatest novel, "Our Ecstatic Days" takes place on the forbidden landscape of a defiant heart.

A LA TIMES' BEST BOOK OF 2017 (FICTION) "Gorgeous, compassionate, weird, unpredictable, alarmingly prescient . . . an answer to and sanctuary from the American Century to come." -Fiona Maazel, New York Times Book Review When the Twin Towers suddenly reappear in the Badlands of South Dakota two decades after their fall, nobody can explain their return. To the tens of thousands drawn to the "American Stonehenge" - including Parker and Zema, siblings driving from L.A. to Michigan - the Towers seem to sing, even as everybody hears a different song. And on the ninety-third floor of the South Tower, Jesse Presley, the stillborn twin of the most famous singer who ever lived, suddenly awakes. Over the days and months and years to come, he's driven mad by a voice in his head that sounds like his but isn't, and by the memory of a country where he survived in his brother's place. So begins Shadowbahn, a kaleidoscopic, musical road-trip across the dreamscape of American destiny. Original and fearless in vision and form, Steve Erickson's novel speaks to our current times, and to a nation "defiling its own great idea . . . the moment that idea was born." "A beautiful, moving, strange examination of apocalypse and rebirth." -Neil Gaiman, author of American Gods "Jaw-dropping. A tour-de-forcer's tour de force." -Jonathan Lethem, Granta