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Social Sustainability for Business demonstrates the need for a
transformational change to the way businesses across the globe
operate. What has become the standard, accepted "business model,"
with a focus on corporate profit, shareholder wealth maximization,
and GDP growth, is no longer a sustainable business model for
workers, consumers, communities, society, the planet, or any of its
inhabitants and ecosystems. The authors argue that the current
commercial system depletes natural resources, denigrates human
rights, and inhibits positive social and technological innovation.
To address these issues, they focus on societal goals-such as a
sustainable planet, meeting human rights of workers, and safe
products for consumers-and outline steps that organizations and
individuals must take to achieve them. Readers will gain insight
into the psychological barriers to and influences on sustainable
behavior. They will also learn how reconsidering corporate social
responsibility and business ethics can stop and reverse the
destruction of a profit-based approach. Cases on modern examples of
sustainability or lack thereof explain how establishing and
maintaining a socially sustainable business system can protect the
environment, meet the rights of its people, and ensure that their
needs are met tomorrow. End-of-chapter and end-of-case discussion
questions will help students in sustainability classes to think
critically about the practical impact of the topics discussed.
Social Sustainability for Business demonstrates the need for a
transformational change to the way businesses across the globe
operate. What has become the standard, accepted "business model,"
with a focus on corporate profit, shareholder wealth maximization,
and GDP growth, is no longer a sustainable business model for
workers, consumers, communities, society, the planet, or any of its
inhabitants and ecosystems. The authors argue that the current
commercial system depletes natural resources, denigrates human
rights, and inhibits positive social and technological innovation.
To address these issues, they focus on societal goals-such as a
sustainable planet, meeting human rights of workers, and safe
products for consumers-and outline steps that organizations and
individuals must take to achieve them. Readers will gain insight
into the psychological barriers to and influences on sustainable
behavior. They will also learn how reconsidering corporate social
responsibility and business ethics can stop and reverse the
destruction of a profit-based approach. Cases on modern examples of
sustainability or lack thereof explain how establishing and
maintaining a socially sustainable business system can protect the
environment, meet the rights of its people, and ensure that their
needs are met tomorrow. End-of-chapter and end-of-case discussion
questions will help students in sustainability classes to think
critically about the practical impact of the topics discussed.
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