This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

"The Neuropsychology of Cortical Dementias" addresses in depth the neuropsychological impact and features of the full range of cortical dementias. It examines the differential neuropathological and pathophysiological bases of these dementias and emphasizes their behavioral and cognitive aspects in assessment, diagnoses, and treatment. The book also presents the most advanced techniques and strategies for disease-specific treatment.

Featuring contributions from such diverse disciplines as neuropsychology, neurology, psychiatry, clinical psychology, pathology, and social work, this volume provides a broad interdisciplinary perspective for practicing clinical neuropsychologists, neurologists, psychiatrists, gerontologists, and psychologists who work with patients suffering from dementia.

Key Features: Includes comprehensive, clinically-focused coverage of all major cortical dementias Covers neuroanatomy, assessment, diagnosis, treatment, and management of dementia patients Discusses assessment and diagnosis from the perspectives of neuroimaging and cognitive and behavioral symptoms Discusses a range of interventions (pharmacological, cognitive-behavioral, etc.) and management issues related to dementia treatment Informed by contributions from such diverse disciplines such as neuropsychology, neurology, psychiatry, clinical psychology, pathology, and social work

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management-based framework. This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

How can school leaders use technology to be more effective? In this book, award-winning blogger and educational technology expert Steven W. Anderson explains how and why leaders should use technology and outlines what should be in every leader's digital toolkit. This resource will help leaders: Maximize social media to stay connected with teachers, students, and the community. Use online tools to manage documents and increase collaboration. Identify online tools to stay organized. Develop online professional learning networks. Digital tools can play an important role not only in streamlining how school leaders do their jobs, but also in helping them get better results-no matter what the initiative.

Attempting to bridge business management and scientific management practices so as to foster better understanding between the two entities, this book focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

Attempting to bridge business management and scientific management practices so as to foster better understanding between the two entities, this book focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.