Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Unfold the adventure of a lifetime as you sail up the longest river in the world with Lonely Planet Kids Unfolding Journeys - Secrets of the Nile . This sensational fold-out frieze is more than six-feet long and can be removed and displayed. Jump aboard and get ready for an unforgettable journey along the River Nile. From the golden beaches of the Mediterranean, travel upstream to explore the cultural, historical and natural wonders of ancient and modern Egypt. Find out about Egyptian pharaohs and explore their treasures, tombs and mummies; visit modern Egypt and see how the landscape of the Nile is changing; discover the Pyramids and other wonders of the ancient world; and encounter some of the exotic creatures that make the Nile their home! Packed with stunning illustrations on one side and incredible facts on the other - get ready for a truly unforgettable journey! Part of our 'Unfolding Journeys' series. Also available: Unfolding Journeys - Rocky Mountain Explorer , Unfolding Journeys - Amazon Adventure, Unfolding Journeys - Following the Great Wall. Collect them all! About Lonely Planet Kids: Come explore! Let's start an adventure. Lonely Planet Kids excites and educates children about the amazing world around them. Combining astonishing facts, quirky humour and eye-catching imagery, we ignite their curiosity and encourage them to discover more about our planet. Every book draws on our huge team of global experts to help share our continual fascination with what makes the world such a diverse and magnificent place - inspiring children at home and in school.

Comic, colourful and succinct, with short text, lots of pictures and jokey captions, this is a brilliant introduction to the story of Ireland. From its pictorial endpaper maps to the panels of 'Irish Icons' ranging from Brian Boru to the Abbey Theatre, it is packed with useful and fascinating information. A story that is often complicated and turbulent is told with sensitivity and clarity, from the first legends right up to the present day. The Story of Ireland is the follow-up to Richard Brassey and Stewart Ross's The Story of Scotland, which won the Saltire Society/TES Award for Educational Publications and the Scottish Arts Council Children's Book Award.

A lively and highly readable account of the origins, invention and discovery of just about everything on the planet, the truly global coverage of The First of Everything ranges from the Big Bang to driverless cars.

The First of Everything follows a context-setting introduction with seven stimulating sections: In the Beginning (The Big Bang to Homo Sapiens), At Home (the first glass windows to dentures and bikinis); Health and Medicine (herbs to heart transplants); Getting About (donkeys to double deckers); Science and Engineering (potter's wheel to webcam); Peace and War (the first king to fighter-bombers); and Culture (cave painting to rap). This fascinating book takes in the full sweep of human development and ingenuity over twelve millennia; Africa, for example, gave us the first monarch, algebra and great religions emerged from the Middle East, democracy was born in Europe, and America made the first flying machines. More than just a string of dry lists, the colourful text's intriguing insights and asides make it as enjoyable for the casual browser as the more serious researcher.

Ideal support for science at primary level. From exploding medicine to fireworks, this book's careful, step-by-step narrative explains what gunpowder is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

Ideal support for science at primary level. From blocks of wood to 3-D laser printers, this book's careful, step-by-step narrative explains what printing is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations

Ideal support for science at primary level. From kites to space craft, this book's careful, step- by-step narrative explains what an aeroplane is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

The Earth was born in fire. Through clear text and brilliant illustrations, this exciting book explains how human beings discovered what fire is, and how they have gradually learned to harness its awesome power.

Ideal support for science at primary level. From germs to miracle cures and resistance, this book's careful, step-by-step narrative explains what antibiotics are, how we discovered them, and the many and widespread benefits this discovery has brought. The clear text is supported by lively illustrations.

Designing courses to deliver effective teaching and significant learning is the best way to set students up for success, and this book guides readers through the process. The authors have worked with faculty world-wide, and share the stories of how faculty have transformed courses from theory to practice. They start with Dee Fink's foundation of integrating course design. Then they provide additional design concepts to expand the course blueprint to implement plans for communication, accessibility, technology integration, as well as the assessment of course design as it fits into the assessment of programs and institutions, and how faculty can use what they learn to meet their professional goals.

The Great Fire of London in 1666 is one the most remembered events of British history. This book simply retells the events of the fire, from its start in Pudding Lane to the reconstruction of London by Christopher Wren when it was all over. It considers how the wooden houses of the time allowed the fire to spread and how we know what happened from eyewitness accounts such as in Samuel Pepys' diary. Start-Up History is a series of 6 titles looking at everyday objects and events from their historical perspective and encourages readers to ask questions about what they can see on the page and how that might relate to their own experiences building skills and historical vocabulary. Perfect introductory history texts for 5-7 KS1 readers.

From lightening to light bulbs, this book's careful, step-by-step narrative explains what electricity is and how human beings have learned to use it for their benefit. The clear text is supported by lively illustrations.

Designing courses to deliver effective teaching and significant learning is the best way to set students up for success, and this book guides readers through the process. The authors have worked with faculty world-wide, and share the stories of how faculty have transformed courses from theory to practice. They start with Dee Fink's foundation of integrating course design. Then they provide additional design concepts to expand the course blueprint to implement plans for communication, accessibility, technology integration, as well as the assessment of course design as it fits into the assessment of programs and institutions, and how faculty can use what they learn to meet their professional goals.

The Mystery of the Masks takes place in Athens, the most important city in ancient Greece, around 350 BCE. On the eve of the Great Dionysia festival, Timon and Philaron learn that their father, the poet Agersocies, has received a grim warning. What follows is a series of frightening adventures. Will everything turn out alright in the end?

If you’ve always fancied yourself a match for the remarkable Sherlock Holmes, there’s no better way to test yourself than against these ingenious puzzles. In this unique puzzle book, prize-winning author Stewart Ross presents 25 Sherlock Holmes cases and challenges you to test your powers of deduction against the man himself. Perfect for fans of the iconic Cain's Jawbone puzzle book but full of the atmosphere and ambience of 221b Baker Street, you’ll feel like you’ve stepped back into the pages of Arthur Conan Doyle ... except, this time, with the chance to prove you’re a match for the super sleuth. Each case provides all the evidence you’ll need to crack it, provided you’re sharp enough to pick up on the clues! With conundrums from codebreaking to lateral thinking, memory games to logic puzzles, The Unsolved Case Files of Sherlock Holmes will finally put you in the same league as the world’s greatest detective – and see if you’re up to the challenge.

A classic children's fairy tale retold with an anarchic and hilarious new spin for a new generations of readers.