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This is an important study of the crucial issue of alternatives in
commercial and public support of broadcasting in the U.S. and
Europe. The Peacock Committee on Financing the BBC, a committee
sponsored by the British government, commissioned Jay Blumler and
Tom Nossiter to investigate the impact of alternate ways of
financing the BBC on the range and quality of broadcasting. They
then commissioned papers on broadcasting financing in the United
States, Canada, the Netherlands, France, Italy, Sweden, Germany,
Australia, New Zealand, and Japan to answer the question: "Should
the BBC allow some commercial support in financing?" This is an
essential collection for broadcast policy-makers and researchers.
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