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Communication about vaccination has become a public battleground.
The global adoption of social media has increased the visibility
and influence of groups that were previously considered fringe.
With the goal of understanding vaccination-related
misinformation’s online spread and ways of effectively countering
it, this book explores its reception, resistance, and reproduction
by a range of stakeholders around the globe. Chapters cover
a rich array of topics, including vaccine misinformation’s
history, its use as political propaganda, and its manipulation by
both pro- and anti-vaccine groups. They apply a wide range of
research methods, including historical literature and scoping
reviews; advanced computational analysis, including machine
learning; and reviews that incorporate the authors’ personal,
professional, and practice-based experiences. Chapter authors
include leading US and international scholars as well as
practitioners of Communication, Computer Science, Health and
Science Education, Political Communication, Public Health,
Sociology, and other fields, making this book the most
comprehensive and diverse collection of studies on vaccine
misinformation—online and offline—currently available.Â
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